21 July 2025, Coimbatore: As a part of the Green Thondamuthur initiative, Sadhguru’s Cauvery Calling in collaboration with Thondamuthur Rotary Club, Rotary Club – D’Elite, and Noyyal River Foundation today kickstarted the initiative to plant over two lakh high-value timber trees across agricultural lands in the Thondamuthur region in 2025.

Green Thondamuthur initiative was established with the objectives of promoting tree-based agriculture, creating 33 percent green cover in the Thondamuthur area, enhancing the economic well-being of farmers, and rejuvenating the Noyyal River. Through this initiative, farmers will be provided with valuable timber saplings, including teak, mahogany, neem, rosewood, and sandalwood.

In the past five years, Cauvery Calling Movement has collaborated with the Thondamuthur Rotary Club, Coimbatore Architects and Contractors Association, Tamil Nadu Hotel Owners Association – Coimbatore, and the Bakery Owners Association, to provide high-value timber saplings to the farmers. Notably, more than 3 lakh trees have been planted in agricultural lands through this initiative over the last five years.

The launch ceremony was attended by coordinators of the Cauvery Calling, presidents and representatives of the Rotary Clubs, the secretary of the Noyyal River Foundation, and several others.

About Cauvery Calling

Cauvery Calling is a grassroots ecological movement spearheaded by Sadhguru and supported by Isha Foundation, to revitalize the Cauvery River by enabling farmers to adopt tree-based farming. The movement promotes economic security for farmers while enhancing biodiversity, soil health, and water conservation. It has made a significant impact so far, with over 13.6 crore trees planted and 2.38 lakh farmers supported in adopting tree-based agriculture. In the past year alone, 8,721 farmers have been trained through similar programs.