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Coimbatore
Tata Hitachi launches SHINRAI Prime CEV 5 The Most Reliable Partner
July 22, 2025
Tata Hitachi, a leader in the Indian construction equipment industry, today announced the launch of the SHINRAI Prime CEV 5, a next-generation backhoe loader designed to redefine trust, reliability, and performance.
The SHINRAI Prime delivers exceptional fuel efficiency, higher torque at lower RPM, and reduced emissions as it is compliant with latest CEV 5 norms. Built with high-grade steel and robotic welding, its structure is engineered for durability and tough working conditions.
The launch took place at Copper Leaf Hotel, Tirunelveli on 23rd July, in presence of esteemed customers, senior management of Tata Hitachi and Vetri Construction Machinery Company (Authorised Dealer Partner).
Designed for a wide range of applications—from construction and quarrying to agriculture and trenching—the SHINRAI Prime CEV 5 stands out with longer maintenance intervals, reduced operating costs, and higher asset utilization.
On the launch occasion of SHINRAI Prime CEV 5,Siddharth Chaturvedi,
General Manager – Marketing of Tata Hitachi, said: “With the launch of the SHINRAI Prime CEV 5, we are proud to offer a machine that blends performance, reliability, and sustainability — engineered specifically for the evolving needs of Indian customers. This next-generation backhoe loader reflects Tata Hitachi’s commitment to innovation and customer-centric design, delivering greater productivity, lower operating costs, and smarter machine management through advanced telematics. SHINRAI Prime is not just a product, it’s a promise of trust and value.”.
Customer peace of mind is ensured with Tata Hitachi’s Genuine Spare Parts, strategically located warehouses, and Field Diagnostic Vehicles for quicker after-sales support. In sum, SHINRAI Prime CEV 5 helps customers stay ahead in their business with its power and promise of its performance, fuel efficiency, and savings.
