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22 Apr 2024, Edition - 3205, Monday

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Coimbatore : TATA Starbucks has announced its milestone of 400 stores in India. With a vision to establish 1000 stores by 2028, the newest store in Coimbatore will mark a significant milestone in the journey of delivering the signature Starbucks experience to consumers across the nation.

Since its inception in the Indian market in 2012, TATA Starbucks has expanded its footprint to over 60 cities, pioneering the coffee culture in a country that is traditionally known for its love for tea. By fostering connections with every cup, the brand has redefined coffee consumption, catering to both avid drinkers and first-time consumers alike. Tailoring offerings to suit Indian tastes, TATA Starbucks introduced local innovations such as filter coffee, Masala Chai, Malabar egg puff, Kosha Mangsho Wrap, integrating seamlessly with the nation’s diverse culture. In response to consumer preferences for smaller portion sizes, the brand introduced the 6 oz. Picco cup for consumers favoring a smaller consumption size. The brand constantly brings coffee innovation to India – most recently with the one-of-a-kind Whiskey Barrel Aged Guatemala for coffee connoisseurs at the Reserve store.

The 400th store nestled in the vibrant city of Coimbatore is situated within the historic Lakshmi Mills compound at Pudur. Paying homage to industrial site, Lakshmi Mills, one of India’s oldest yarn and fabric manufacturing companies the store is a fusion of traditional with contemporary. Honouring this very legacy, the store has a suspended sculpture art that is weaved together with wood, intricate linen textiles and woven ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively divides the space into compartments, creating pockets of light and shade, volume, and intimacy.

Speaking about the significant milestone, Sushant Dash, CEO, TATA Starbucks shared, “The launch of our 400th store aligns seamlessly with our growth story to penetrate deeper into the heartlands of India. Our journey so far has been one of continuous innovation and growth, driven by a passion for coffee excellence brought alive by creating meaningful customer experiences. As we reinforce our dedication to providing the distinctive Starbucks experience across the country, we couldn’t be more delighted to unveil our 400th store in in the industrial city of Tamil Nadu in Coimbatore that is aimed at enriching the community, celebrating local culture, and creating special moments for our customers.”

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