Coimbatore, March12: Tata Technologies, a global product engineering and digital services company, today announced its refreshed strategy and key leadership changes, aimed at reinforcing its One Team with Customers approach and positioning itself as a partner of choice in the software-defined era. This strategic realignment enhances agility, efficiency, and sustainability to support Automotive, Industrial Heavy Machinery, and Aerospace clients in their transformation journeys.

The global Engineering, Research & Development (ER&D) market presents significant long-term opportunities, with a Total Addressable Market (TAM) of $260-300 billion across Automotive, Industrial Heavy Machinery (IHM), and Aerospace. These verticals are experiencing robust transformation, driven by electrification, software-defined vehicles (SDVs), and smart manufacturing. The outsourced ER&D market, currently valued at $60-70 billion, is growing at 10-12% CAGR, fueled by increasing demand for software-driven solutions, reduced time-to-market pressures, and specialized engineering talent. Automotive, as the largest segment, is witnessing rapid adoption of BEVs, SDVs, and full-vehicle programs, with an outsourced spend of $35-40 billion. Aerospace and IHM are evolving through next-gen propulsion, MRO solutions, alternate fuels, and smart factories, contributing to a growing $16-18 billion outsourced ER&D market.
At the heart of Tata Technologies growth strategy is a relentless pursuit of customer-centric innovation, engineering excellence, and digital transformation

– all designed to engineer solutions for a software-defined future. The company is focusing on four strategic pillars to drive customer success and engineer industry transformation:

– Deepening Engagements with Top Clients: Strengthening relationships with Tata Motors, JLR and leading global OEMs & Tier-1 suppliers through dedicated account teams comprising Client Partners, Delivery Partners, and Transformation Partners. This move ensures greater responsiveness and co-engineering capabilities, enabling faster, more tailored solutions that address real-world challenges faced by clients in an increasingly software-driven AI-led world.

– Accelerating Time-to-Market: Delivering full-vehicle engineering, embedded systems, smart manufacturing solutions, and hardware-software convergence to enhance connectivity, autonomy, and IoT-driven ecosystems.

– Expanding Embedded & Software-Driven Capabilities: Scaling AI, digital services, and SDV innovation to integrate mechanical and embedded systems, creating unmatched end-to-end product development capabilities.

– Transforming the Go-to-Market Approach: Institutionalizing large-deal capabilities, sales enablement, solution accelerators, and strategic partnerships with product software and semiconductor players while driving AI-enabled global delivery excellence.

Speaking about the company’s transformation strategy, Mr. Warren Harris, CEO & MD of Tata Technologies stated, “Our vision of engineering a better world is rooted in delivering innovative solutions that empower our customers to succeed in the new software-defined era. The new go-to-market approach reinforces our commitment to customer-centric innovation, agility, and AI-led engineering excellence. By strengthening our leadership team and sharpening our focus on Embedded Software, SDVs, Aerospace, and IHM, we are positioning ourselves to drive the next phase of growth for Tata Technologies and our customers. Our shift towards an IP-led, value-driven approach will enhance customer outcomes, accelerate premiumization, and engineer a better future for all our stakeholders including the shareholders.