COIMBATORE, INDIA – Tourism Malaysia successfully organised its Sales Mission 2026 in Coimbatore Meridien Coimbatore, in partnership with the Travel Agents (MATTA). The programme brought together key travel trade partners from Coimbatore and the wider Kongu region, strengthening Malaysia’s engagement with one of South India’s strongest outbound leisure and business travel markets.

The Sales Mission was led by Periasamy, together with Mdm International Promotions (Asia/Africa) Division, Tourism Malaysia Malaysia’s continued commitment to expanding its presence in India, particularly in the Southern region.

India remains one of Malaysia’s key source markets, recording in 2025, compared to 1,365,387 in 2024 Visit Malaysia Year 2026 (VMY2026) India.

The strong travel demand is supported by robust air connectivity between t countries, with 238 weekly direct flight South India continues to play a vital role, contributing 29,541 seats, making travel to Malaysia more convenient for Indian travelle Speaking at the programme,
Malaysia, highlighted Malaysia’s focus on strengthening trade partnerships and promoting diverse tourism segments. The Sales Mission showcased Malaysia’s wide offerings including leisure travel, family holidays, island escapes, shopping, culture, and nature-based experiences, while also spotlighting the growing demand for wedding tourism among Indian travellers.

Mdm Nuwal Fadhilahbinti Ku Azmi, Senior Director, In (Asia/Africa) Division, emphasised the importance of bringing together Malaysian sellers band Indian trade partners through MTEX to strengthen long She noted that Tourism Malaysia remains committed to expa across South India by connecting the industry with updated products, new destinations, and refreshed offerings, especially as Malaysia builds momentum towards Year 2026 (VMY2026).

Mr. Hishamuddin Mustafa, Director of Tourism Malaysia, Chennai, noted that Coimbatore is a key outbound market with strong travel potential and plays an important role in Tourism Malaysia’s South India strategy. He added that the Sales Mission serves as an effective platform to support trade partners with updated destination knowledge, product offerings, and new opportunities ahead of VMY2026.

The Sales Mission 2026 is supported by Batik Air as the Official Airline Partner, while the Coimbatore programme was supported by Scoot as the Partner Airline, reinforcing connectivity and travel opportunities to Malaysia through its network.

Tourism Malaysia remains committed to working closely with the Indian travel trade, airlines, and industry stakeholders to further strengthen bilateral tourism growth and promote Malaysia as a preferred destination for Indian travellers.