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25 Jan 2020, Edition - 1656, Saturday

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LoginRadius Expanding Aggressively in India: Plans to On-board 200 Million Indian Identities by 2020

Covai Post Network

  • The customer identity and access management startup currently reach over a billion users, serving over 1,50,000 websites globally.

  • Recruiting aggressively; to triple their workforce by 2020

  • Key sectors include media, publishing, retail, travel, and hospitality


LoginRadius, the cloud-based customer identity platform has announced their plans to onboard 200 million Indian users by the end of next year. The company has already begun ramping up their India operations and will triple its workforce by 2020.


Rakesh Soni, CEO, and 

Co-founder, LoginRadius 

LoginRadius raised $17 million in a Series A funding last year, led by ForgePoint Capital and Microsoft’s venture fund, M12. It currently reaches over a billion users and is serving over 1,50,000 websites globally. With digital transformation at the forefront of Indian innovation and the rise of an on-demand digital economy, LoginRadius is already working with top Fortune 500 companies in India and also in conversation with some of the biggest brands in India. The plan is to specifically target certain key sectors where they have proven expertise. These include media, publishing, retail, travel, and hospitality.


Commenting on this aggressive expansion strategy Rakesh Soni, CEO, and Co-founder, LoginRadius said, “India has 460 million users on the Internet with an average of 12 identities per person. That’s a total of over 5.5 billion in digital identities. We believe this number will grow 10 times in the next five years. This presents an opportunity for LoginRadius to manage and secure those 50 billion identities.” With the increasing customer expectations and growing cybersecurity threats, it’s the need of the hour for enterprises to consider adopting secured Cloud-based identity platform that can serve as the foundation for digital transformation in India.”


LoginRadius cloud-hosting platform currently manages over a billion such identities. Currently, the company serves over 3,000 businesses including fashion magazine Vogue, media company The Weather Network (TWN) and health-based snack firm KIND LLC among others.


Launched in 2012, LoginRadius is a global tech company with presence in Vancouver, London, San Francisco and Sydney, besides Jaipur. Founded by Rakesh Soni and Deepak Gupta, the company has established multiple data centers within the EU for regulatory compliance. Multiple licensing models are available.


About LoginRadius

LoginRadius was established with the mission to simplify the way in which businesses can effectively and efficiently connect with their customers from around the world in this age of globalization. The brand’s cloud-hosted service provides the platform to securely manage and transact with billions of customer identities while keeping privacy and compliance regulations in mind.

Source: Newsvior

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