December 4, 2018
Max Fashion, country’s largest fashion brand, set up its 250th store in India with the launch of a new store at Ambience Mall in Delhi. This is Max Fashion’s 21st store in Delhi NCR. The store was launched by none other than the vivacious Bollywood actress Yami Gautam in the presence of a huge crowd gathered to celebrate the opening of their favourite brand store in Delhi's busiest and happening hub.
L-R: Jiten Mahendra, Yami Gautam, Vivek Sharma
Yami Gautam looked stunning at the event as she sashayed down, along with 10 models, revealing Max Winter’18 Collection. The high street winter collection by Max is all about staying true to its tagline- Look Good, Feel Good. The collection is young, vibrant and draws its inspiration from the upbeat city culture with biker jackets, cool slogan sweat tees, faux fur jackets leading the way to a fashionable winter.
Yami Gautam walked the ramp in Max Winter'18 Collection
Yami Gautam cut the ribbon and the new store was announced ‘open’ for all. Yami also met kids from a Delhi NGO who were waiting to have a glimpse of their favourite actress. Yami enjoyed cake cutting session with these kids which was followed by media interactions.
Speaking at the event, Yami Gautam said, "I am from Himachal and winters are something I always look forward to. I absolutely loved the High Street Winter collection by Max Fashion as it is fashionable and comfortable. I love wearing layers, jackets, scarves and I think they have just the perfect mix of winter wear for day time and night events. I feel stylish, warm and beautiful in what I am wearing today."
On the occasion,Mr. Vivek Sharma – Business Head (North), Max Fashion said, “We are extremely excited to launch 250th MAX store in India & 21st store in Delhi NCR which is undoubtedly a huge market for us. It’s just the beginning as we are focussed to achieve many more milestones. Looking at geographical penetration of our stores we are widely spread across West Delhi, Noida, Ghaziabad & Gurgaon are focussed to extend our reach in South & Central Delhi."
Mr. Jiten Mahendra, Vice President Marketing, Max Fashion added, “This is a huge landmark for us, launching our 250th store that too in the capital city. This new store is yet another venue for customers to come and explore. Living up to the aim of democratising fashion, the new Max High Street Winter Collection will definitely serve the urban youth, kids and fashion-conscious customers with the best of fashion at affordable prices."
About Max Fashion Winter’18 Collection
The range showcases trends that amalgamate high street fashion and winter wear. It is composed of smart casual clothing in innovative fabric bases. The range is a perfect solution for the generation that is uniquely rebellious and breaks the monotony. This trending street collection draws its inspiration from the upbeat city culture with biker jackets, cool slogan sweat tees, faux fur jackets leading the way to a fashionable winter.
Light Winter – Adults
Pump up your winter with a range of cool light winter wear. It’s the perfect fit for those chilly mornings with light layers of boxy denim jackets, slogan sweat tees, tape jeggings, knit dresses and badged bomber jackets.
Heavy Winter – Adults
Layer it up this winter with a wide range of edgy fashion pieces. Amplify your winter look with biker jackets, slogan sweat tee, graphic print sweatshirts, quirky sweaters, street style bombers with side tape detailing and badges. Experiment with layers and different hemlines this winter and bring out the fashionista in you with Max’s Upbeat Winter Wear Collection.
Heavy Winter – Kids
Add the winter sparkle to your kids wardrobe with Max all new winter collection. Inspired by all things Christmassy, the collection is sprinkled with reversible sequins, glitter and various kinds of surface interest. Graphic sweaters, fur lined jackets, metallic bombers, Christmas dresses, badge bombers adds winter cheer to your little ones style quotient.
Mickey’s Birthday – Kids
Join the birthday bash of Mickey’s 90th with a range inspired from Mickey and his friends. From cool tees with mickey inspired graphics to cute frilly dresses of Minnie mouse – celebrate our favorite cartoon character’s birthday with a smile on your face and a tap on your feet.
This range is a take on all things checks. With checks being one of the big trends this season, delve into an Indian take to the story with a collection of jackets, capes, dresses with a play on hemlines and silhouettes.
With New Year around the corner, get ready to welcome the coming year in style with this exclusive collection. Subtle hints of luster are imbibed with the use of stones, foil prints, laces and plush velvets. Crafted in a rich nocturnal palette of blacks, greys, night blues with an infusion of red, this range is the perfect way to dance your way into the coming year.
About Max Fashion
Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 17 countries and in India, Max has 250 stores across 90 cities.