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29 Jun 2022, Edition - 2542, Wednesday

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Online Sleep Solutions Brand Durfi Launches its Flagship Product

Covai Post Network

  • Aims to sell over 13,000 mattresses and achieve revenues of Rs. 19 crs by 2022


New Delhi based innovative online sleep solutions brand, Durfi, has announced the launch of its flagship product – Cotton Candy memory foam mattress. Designed to keep the back aligned, the innovative Durfi Cotton Candy memory foam mattress combines the goodness of all types of mattress to offer a superior product that facilitates a wholesome and comfortable sleep. The product is fully customizable and shipped directly to customers, thereby eliminating middlemen and making it affordable. The company delivers to 6000 pin codes across the country and aims to sell over 13,000 mattresses with revenues of Rs. 19 crores by 2022.


Durfi Mattress


With extensive research and development to ensure global quality standards, Durfi mattresses are made at the company’s two world class manufacturing units located at Coimbatore, and Haridwar. The Cotton Candy foam mattress provides a quicker response at dispersing heat and properly regulates body temperature compared to traditional memory foam. It envelops your entire body and lets it sink in deeper than ever, keeping your remaining body firm enough to feel propped up. It’s also less bouncy and moulds as per the body shape and evenly distributes the pressure. The mattress comes with Hypoallergenic grade 400 GSM fabric designed to minimize the possibilities of an allergic response to the skin with no potential irritating substances. It features 100% pure high resilience comfort layer with air flow technology which maintains the circulation of air inside the mattress. Made with best quality, breathable fabric, without mercury, lead and other heavy metals, Durfi mattress eliminates sagging and is highly durable. Additionally, the Cotton Candy foam mattress has a base support orthopedic layer for ultimate back support and is dust mite barrier & Insect free.


Mr. Balasubramanyam SV, General Manager, Durfi Retail Pvt. Ltd.

Commenting on the launch, Mr. Balasubramanyam SV, General Manager, Durfi Retail Pvt. Ltd., said, Our study indicates that Indians have the poorest sleeping pattern clocking an average of 6:55 hrs as against the recommended 7-8 hrs. Part of the problem can be attributed to poor choice of mattress. At Durfi, we are passionate about bringing high quality sleep solutions to our customers. Our innovative Cotton Candy foam mattress combines the goodness of all types of mattress and is designed to eliminate sleep related discomfort with its superior features. Blending premium quality with affordability, Durfi hopes to help every Indian get a good night’s sleep.


Starting at a price range of Rs. 8300/- onwards, the Durfi Cotton Candy foam mattress is available on www.Durfi.com. The product is also available at third party e-commerce sites like www.amazon.in, www.pepperfry.comwww.flipkart.com among others. The mattress comes with free shipping and a 10 year warranty.


About Durfi Retail Pvt. Ltd.

Incorporated in Jan – 2018 Durfi is an innovative online sleep solutions brand dealing in mattresses and pillows. It soon plans to expand its product portfolio to include dual comfort pillows, mattress protectors, toppers  and other sleep related products. Made in India at its two world class manufacturing units located in Coimbatore and Haridwar, Durfi mattress are fully customizable and shipped directly to customers thereby making it affordable. The mattresses are a result of extensive R&D and incorporates superior features like irritation free and breathable fabric, dust mite & insect free, no sagging, quicker response to body temperature dispersal and regulation, air flow technology, no heavy metal usage, reduction of pressure points and high durability. The company has witnessed great traction since inception and has sold 3500 mattresses till date with revenues of Rs. 5 crs. It currently serves 6000 pin codes and aims to sell over 13,000 mattresses and achieve revenues of over Rs. 19 crs by 2022.


For more information, kindly visit www.durfi.com.

Source: Newsvior

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