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Alvin Saldanha – BrandArms, Founder and Chief Creative Officer
May 18, 2016
“Advertising is a medium where you don’t have to believe in it, it believes in you. One just have to consider it. When you watch an advertisement don’t ask yourself whether you want to buy the brand, ask yourself whether the brand has recognized you. Use advertising as a test to make a decision about the intelligence the brand is bringing into it”.
