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16 Jan 2021, Edition - 2013, Saturday

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Businesswire

SAR Group Re-Establishes Their Core Business of Inverter and Inverter Batteries Under Livguard Energy Technologies

by businesswireindia.com

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Business Wire India
Livguard Energy Technologies (A SAR Group Company) now enters the inverters and inverter batteries and household solar segments. Inverter battery & solar segments represents 55% of the 25000 crore battery market in India. Livguard has already emerged as a strong player in the automotive battery segment in a short span of 4 years since its inception. Leveraging the strong legacy of SAR Group, with extensive trade relationships and path-breaking design & innovation, Livguard is making a strong and determined push to emerge as a leader in these segments of the inverters and inverter battery market.

The company is targeting revenue of INR 2000 crores, in 2018-19 financial year, through a network of over 1000 distributors and 25000 dealers in PAN India.

Speaking about the brand’s competitive strategy, Mr. Rakesh Malhotra, Founder, commented, “Livguard is bringing a complete portfolio to target each customer segment in the inverter battery & household solar market with differentiated product portfolio backed by path-breaking design technology & innovation, performance, quality product warranties and differentiated service. We will establish our brands strongly and aim for a leadership position in the markets across the country.”

Mr. Navneet Kapoor, Chairman, and Co-Founder, SAR group mentioned, “The company has invested over 250 crores in establishing a new 21-acre manufacturing facility in Himachal Pradesh. With this greenfield investment, Livguard now has an annual production capacity of 1.8 million Tubular Inverter Batteries, 1.2 million inverters, 2.8 million Automotive & E-rickshaw Batteries and 2.0 million Motorcycle Batteries.

Also present on the occasion, Mr. Gurpreet Singh Bhatia, CEO, Livguard stated, “Livguard understands that a consumer looks for design, higher life, higher backup, higher performance and maintenance-free operation in a quality product. Livguard seeks to cater to modern consumers looking to upgrade from their current inverters to new smart inverter portfolio.”

Livguard has a dedicated customer service branded as LivServ wherein a team of 500 service engineers will deliver doorstep service using service automation to customers nationwide.

Website Link: SAR Group 
Source: Businesswire
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