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25 Feb 2024, Edition - 3148, Sunday

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Tamilnadu News

Škoda Auto India registers sales of over 1,00,000 cars across two years An important milestone has been reached

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Salem – Škoda Auto India has maintained its sales momentum and reached an important milestone of selling over 1,00,000 cars over the last two years. This is a strong testament to its India-centric product strategy, which saw the launch of two world-class products, tailor-made for the Indian market – Kushaq and Slavia. Both these models have been instrumental in the achievement of these volumes, which previously took the company more than six years to reach. The year 2022 was a record-breaking one for Škoda Auto India, following the two big launches of Kushaq and Slavia. In 2023, the momentum was slightly hampered by supply issues and related constraints. While working towards a full recovery, Škoda achieved sales of 48,755 units in the period from January 1 to December 31, 2023. Speaking on the sales performance, Petr Janeba, Brand Director, Škoda Auto India, said, “It was extremely important for us to maintain our momentum through 2023 after the record-high of 2022. Our efforts in 2023 focussed on consolidating our position by continuous enhancements across our product range, widening our network and improving the quality in sales and after-sales for more satisfied customers, connected through our Human Touch philosophy to cater to all our customer’s needs. Despite the supply challenges in the first half of the year, we have ensured that we ended the last quarter of 2023 on a positive note. For 2024, we have a mix of exciting product actions on the existing range, new product announcements, furthering our growth through exports and expanding our network. And we will continue with our laser-sharp focus on customer delight, as we welcome new customers into the Škoda family.” Škoda Auto India registered sales of 48,755 in the year. This follows the record year of 2022 where the company registered sales of 53,721 cars. While the record was set on the fresh launches of the Kushaq and Slavia across Q3 2021 and Q1 2022, the year 2023 has seen the company further strengthen their products with the Kodiaq also registering a jump of 100% over 2022, and recording an all-time high annual sales volume. India continues to be a key market for Škoda Auto.

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