Sivaganesh, a fitness trainer from Coimbatore, has set up the ‘Gold Bell Sports Equipment Sales Centre’ near KVB Bank in Coimbatore to encourage young students to take up sports. Sivaganesh said that there were various achievers in the sport in the area, but he had started the center in the interest of sports enthusiasts as they had to travel several kilometers to buy sports equipment. Gold Bell Sports is a one-stop shop for outdoor and indoor sports such as chess, carrom, football, volleyball, cricket and tennis.