Nagaraj Balasubramaniam, a Coimbatore-based writer, NSE-certified market professional and an economic journalist released his 4th book titled, ‘The Behavioral Investor’ on Saturday in the city and its Mirror Edition copy – which is the first ever such work made in India.

Mirror Edition is an innovative format in which every page, from cover to content, is printed in reverse and readable only through a mirror.

Published by New Delhi-based publishing company Adhyyan Books, the standard edition of this book was released by Prof.Velraj, Former VC, Anna University and the first copy was received by Prof.Aman Kumar Dubey, Program Chairperson – MBA (IEV), Kumaraguru College of Technology.

The Mirror Edition of the book was released by popular YouTuber and orator Hussain Ahmed, Founder, Cheran Academy, and its first copy was received by Orator Gurujnanambika.The author, Nagaraj Balasubramaniam is a certified mutual fund distributor and seasoned economic journalist with over two decades of experience.

His latest book ‘The Behavioral Investor: Why Smart People Make Poor Financial Choices’delves into behavioral finance exploring how emotional biases and cognitive traps can lead even the most intelligent investors into costly mistakes.

Drawing on scientific research and real-world case studies, it equips readers with tools to recognize bias, embrace uncertainty, and apply disciplined strategies for building wealth.

Nagaraj Balasubramaniam is recognized nationally for his efforts in financial education and counseling, making complex financial concepts accessible to a wide audience. His background as an IIM Lucknow alumnus and his certifications in market professionalism and counseling equip him uniquely to guide readers toward smarter investing decisions.

Speaking about the Mirror Edition, Nagaraj Balasubramaniam said that while the Standard Edition is designed to help readers identify and overcome decision-making biases, the Mirror Edition is an invitation to shift perspectives – proving that how we look at something can transform how we understand it.

“The Mirror Edition is more than a novelty it’s a creative reminder to reassess how we ‘see’ information, just as behavioral finance challenges us to question our mental shortcuts,” he added.

With its blend of market insight, psychology, and practical strategies, The Behavioral Investor stands as both a finance guide and a milestone in creative publishing.

Recognising the uniqueness of this Mirror Edition book, Nagaraj Balasubramaniam’s The Behavioral Investor’ was recognised by the India Book of Records as India’s first Mirror Edition book at the event. It may be noted that this book has already been recognised by London Book of World Records in July 2025.This event was organised by Coimbatore’s Handcraft Events Studioz – an event management company.

Other guests present at the event includes VS Chandirakumar, Founder, Valam (NGO); RV Sivakumar, Founder, RV Garments and the President and Members of Rotary Club of Coimbatore Blossom.