Business Wire India
On December 15, 2018, four countries in Asia – India, Indonesia, Philippines and Thailand – will simultaneously mount a benefit sale of American Standard GENIE Hand Showers with 100% of proceeds to be donated to the LIXIL-UNICEF ‘Make A Splash’ program.
As the world’s biggest player in water technology, LIXIL leverages its expertise as it teams up with UNICEF, who works in over 100 countries worldwide to improve access to clean water, basic toilets and good hygiene practices. Through ‘Make A Splash’, the two forces aim to promote the business opportunities available in achieving universal access to basic sanitation, by creating demand for sanitation products like toilets, improving supply of such products, and supporting opportunities for affordable finance.
In India, all proceeds will be donated to the UNICEF India WASH program. WASH is the collective term for Water, Sanitation and Hygiene. UNICEF’s work in water focuses on the ability for children to access safe water, the quality of the water they can access and the journey they must take to collect it. For sanitation, UNICEF works to ensure access and use of basic toilets and ways to separate human waste from contact with people. UNICEF’s work in hygiene is aimed at nurturing good hygiene practices, especially handwashing with soap. Although it sounds simple, this act is essential to prevent disease and the health of children. All three areas in WASH support and strengthen one another. If one is missing, the others cannot progress.
Fittingly named ‘Shower For Good’, consumers who buy a GENIE Hand Shower
will be able to enjoy a great shower experience and at the same time help children live healthier lives through access to basic sanitation.
As part of the LIXIL Group, American Standard brand aims to sell 1000 units of GENIE Hand Shower in each of the 4 participating countries – India, Indonesia, Philippines and Thailand – at the ‘Shower For Good’ benefit sale, with all proceeds going towards the LIXIL-UNICEF ‘Make A Splash’ program. In India, all proceeds will go towards the UNICEF India WASH program. What’s more, GENIE Hand Showers will be sold at a specially discounted price.
In India, ‘Shower For Good’ uses the holiday season as a fitting backdrop for the benefit sale. The public and invited guests at the Imagica Theme Park in Mumbai will be engaged through entertaining games as the benefit sale manned by volunteer student organizations from top universities in the country race to deliver all 1000 GENIE Hand Showers
to the sale’s finish line, ensuring the donation of all proceeds to LIXIL-UNICEF ‘Make A Splash’ program.
Placing comfort, hygiene and aesthetics at its forefront, the award-winning GENIE Hand Shower
boasts better water pressure performance because of an especially designed water channel and 120 micro spray holes that ensure a robust water flow, even under a low pressure. In addition, users can also look forward to a visibly clean shower experience. Sporting a rarely seen translucent shower face, GENIE Hand Shower
is also revolutionary in its product design that prompts users to clean the slime and mineral deposits to ensure they are getting clean water for their shower session even after long-time use.
With your support, the benefits of a great shower can extend not just to you and your family, but to a child whose life may be changed for good. The ‘Shower For Good’ event will help give disadvantaged children access to an appropriate toilet. Toilets are proven to help boost children’s survival rates, make communities healthier and more productive, and even improve a child’s chances of attending school.
By 2021, the UNICEF India WASH program will have contributed to global efforts to improve basic sanitation for 250 million people around the world. UNICEF and LIXIL, together with the help of its consumers and customers are improving sanitation around the world, one toilet at a time.
To know more, visit https://www.lixil.com/en/makeasplash/#join
and make a pledge to purchase GENIE Hand Shower
on Dec. 15, 2018.