Trending Now
- “If Edappadi Palaniswami permits, a thousand young members from the Virudhunagar district AIADMK are prepared to take up arms and engage in battle under my command.” – Former AIADMK Minister Rajendra Balaji
- “India is ready to deal with any counter-attack by Pakistan” – Wing Commander Vyomika Singh
- Central govt orders extension of CBI Director Praveen Sood’s tenure for another year
Businesswire
COCO by DHFL GI Launches Their New Car Insurance Policy and Brand Film Using Digital Influencers
November 3, 2018
Business Wire IndiaBusting traditional routes, COCO by DHFL General Insurance has unveiled its unique comprehensive, four wheeler motor insurance policy – COCODrive – and Second Chances, its digital brand campaign, with leading social media influencers in Mumbai today. COCO by DHFL General Insurance is the first insurer in the country to engage with influencers from the BFSI, lifestyle and auto genres to preview COCODrive – the country’s first, fully à la carte product and do a secret screening for their new brand film.
In an effort to demystify insurance, as well as allaying concerns of purchasing insurance online, the brand’s unique step of engaging with social media influencers will help create greater awareness of motor insurance.
Offering a slew of 20 add-ons, COCODrive will provide motor vehicle owners with a truly customizable experience to fulfill their specific needs. The Second Chances digital campaign delivers a key social message – every person should have a second chance to find what makes them happy.
Source: Businesswire
In an effort to demystify insurance, as well as allaying concerns of purchasing insurance online, the brand’s unique step of engaging with social media influencers will help create greater awareness of motor insurance.
Offering a slew of 20 add-ons, COCODrive will provide motor vehicle owners with a truly customizable experience to fulfill their specific needs. The Second Chances digital campaign delivers a key social message – every person should have a second chance to find what makes them happy.
Source: Businesswire
