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16 Apr 2024, Edition - 3199, Tuesday

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E-commerce sites eye `opportunities’ in Sridevi’s death

Renald A Frank


Coimbatore: B-town diva Sridevi may have died but that has not stopped controversies from following her. Her death due to accidental drowning in a bathtub set to rest earlier speculation of cardiac arrest. Media created its own set of conclusions, where channels set their eyes on TRP ratings.

Some channels even showed the visual of a bath tub with Sridevi’s picture and another had a morphed image of her lying motionless in the bathtub stating that her husband Boney Kapoor had not received a clean chit yet. Things went to an extent where reports were being telecast by sitting inside the bathtub. All this was when the whole incident was still under investigation by the authorities in Dubai, resulting in a section of the media earning public criticism.

Even e-commerce sites were not lagging behind to capture public attention. Peach Mode, a Delhi-based online shopping site, has been portraying Sridevi’s image for a party wear sari to attract customers. Shabeena Saifi, an employee of Peach Mode, says, “It was shot long before and it’s being used for modeling purpose”. She was quick to pass the buck by forwarding it to the department concerned.

An opinion poll was also conducted in this regard where a woman, who did not wish to be named, said, “It is being done purely for business opportunity. There is no humanity in it. No one knew anything about her till her death.”

Another woman with her said, “It will be in the news for some time and after that when a new issue comes up, people will forget this. Look at what happened to Dr A.P.J. Abdul Kalam and the late Chief Minister J. Jayalalithaa?”

Students named Priya and Jamuna (names changed) from Konganadu College said, “If her movies are still shown it’s something personal because that portrays her in positive manner. But to use names or images of the dead for advertisement purpose it is completely unacceptable.”

Responses from males too were similar saying that people should do things only if they truly want to remember someone. By doing it for one day would mean nothing, they added.

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