COIMBATORE: “First impression is made in the first three seconds. And it is the most crucial time for a person to conduct himself well,” said Rukshana Eisa, celebrity trainer.

Addressing members of the Entrepreneurs Organisation here on Thursday, Eisa, quoting her book The Golden Code, said basic etiquette is the most essential quality that has to be followed in social life. “Etiquette should be an extension of what you are. What we do in private defines who we are in public,” she added.

“The key take away points are cross-cultural do’s and don’ts of having the right body language and proper grooming in business and social contexts and mastering the art of social success with good communication etiquette,” Eisa, who is also the official grooming instructor of Miss India training programme for the last 10 years, said.

“Most of the time people even forget to say excuse me upon hiccups,” she added.

Eisa also gave tips on the dress code to be followed for an event, how to hold the wine glass and how one should to conduct himself while in a group. “There is no need to order food from an expensive restaurant. Care should be taken on personal hygiene and hair doing. A person should be confident, follow a good diet and follow a regular workout,” Eisa said.

Started in the 1980s, Entrepreneurs Organisation functions in 52 countries with the headquarters in the United States. It comprises like-minded entrepreneurs who focus mainly on business growth and community engagement.