April 20, 2017
Witnessing a growth of 25 per cent in the first quarter of 2017 – January-March, Ford India is expecting to end the year with a 30 to 35 per cent growth, particularly with the introduction of its two new sports edition, a top company official said today.
“Compared to low double digit growth of the industry, the company has witnessed 25 per cent growth, and witnessing a good demand for petrol variant vehicle,” Ford India General Manager, Sales-South, Narasimhan Balaji said here.
Speaking to reporters on the sidelines of launch of Figo and Aspire sports edition in the region, Balaji said that since the launch of these vehicles, both Figo and Aspire have set a new benchmarks in the segment from the maximum airbags-on-offer to lowest cost of service.
“South contributed 30 to 35 per cent to the sales and growth of the company,” he said.
Asked about the demand for vehicles due to upper fluctuation of petrol and diesel, he said that there was no much different on sales front. “But we are seeing increased demand for petrol variant,” he said.
Moreover, the company was successful in breaking the myth that the cost of service was higher for Figo and other vehicles, he said.