Hansgrohe, the premium German brand specialising in bathroom solutions, has strengthened its presence in the Tamil Nadu market with the launch of two new products — Avalegra and Lavapura Element S (wall-hung shower toilet) — in Coimbatore. The new products were showcased at Purplebay Home Decors, a channel partner outlet of Hansgrohe, highlighting the brand’s focus on delivering complete bathroom solutions that combine premium ceramics, advanced water technology and contemporary design. The launch forms part of Hansgrohe India’s broader strategy to expand its consumer-facing retail presence and strengthen its position in India’s premium bathroom segment. Alongside its established B2B network of architects, designers and developers, the company is increasingly focusing on immersive retail experiences that allow consumers and professionals to explore complete bathroom concepts. Avalegra focuses on performance and water efficiency Designed to simplify everyday bathroom routines, Avalegra features a parabolic spray integrated into the basin along with a laminar spray from its swivel spout. The two spray modes are designed to provide different water flows according to user requirements. According to the company, the system delivers efficient performance while limiting water consumption to five litres per minute, combining water efficiency with user comfort. Lavapura Element S designed for modern Indian lifestyles The Lavapura Element S, a wall-hung shower toilet, is positioned as a premium solution for private residences and high-end hospitality environments. The series has been engineered with Indian lifestyle requirements in mind, offering intuitive features, seamless installation and reliable performance suited to local conditions. ‘Premium bathroom segment witnessing a clear shift’ Commenting on the company’s retail and category expansion strategy, Abdulkader Bengali, Managing Director, Hansgrohe India, said the premium bathroom segment in India is witnessing a clear shift towards integrated and design-led solutions that deliver unique water experiences without compromising on performance and long-term value. He added that products such as Avalegra and Lavapura Element S reinforce Hansgrohe’s commitment to offering complete bathroom solutions by bringing together water technology, contemporary design and sensory water experiences. The company is also expanding its retail network across India to bring its latest bathroom innovations closer to homeowners, architects, designers and channel partners. With the latest launches, Hansgrohe aims to further strengthen its professional partnerships and consumer-facing retail presence while contributing to the evolution of premium bathroom experiences in Tamil Nadu and across India.