November 21, 2018
TikTok’s recently concluded #HappyDiwali challenge sees engagement on the platform at an all-time high
#HappyDiwali campaign sees over 1.4 billion views on TikTok
This Diwali, TikTok, the leading destination for short-form mobile videos, and its users had multiple reasons to celebrate. TikTok in India reached a historical milestone of over 5.3 million videos uploaded by users on Diwali, which coincided on day two of its exciting #HappyDiwali challenge.
Popular users Awez Darbar and Ranjan Chopra wishing their fans a happy Diwali on TikTok
The festive season was successful on TikTok, with the #HappyDiwali campaign breaking records in India with over 1.4 billion views throughout the week-long celebrations.
To celebrate the festival of lights, TikTok launched a #HappyDiwali challenge by introducing to its users in India with a one of its kind, fun and new feature – ‘Diwali Video Greeting Cards’. The feature enabled users to send quirky greetings to their friends and loved ones and received an overwhelming response!
What’s more, TikTok offered its users exciting cash prizes totaling up to Rs.1 crore, encouraging them to share and submit their most creative videos between 6th to 11th November by using the Diwali Video Greeting Card feature and the newly introduced collection of Diwali themed stickers, effects and filters. Special effects and filters like ‘Fireworks and Light the Lantern’ were popular among users to spread the festive cheer.
Joining the spirit of this joyous occasion, prominent TikTok user, Genelia Deshmukh took to TikTok and wished her fans through the popular platform.
#HappyDiwali is just one of the many challenges curated especially for TikTok users in India. Some of our other popular challenges and initiatives include #IndependenceDay, #HumFitTohIndiaFit, #1MillionAudition along with organising fundraisers for the victims of Kerala floods. At TikTok, we continuously work towards creating locally relevant, interactive and trend setting content.
Join TikTok today to be part of its global, vibrant community of talented users. Be inspired to unleash your creativity with easy-to-use video capturing and editing tools and innovative stickers, features and gestures. Empower yourself to share and celebrate your memorable moments through short video clips that make every second count.
TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, California, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android.
For more information, please visit tiktok.com.