Business Wire India
India’s oldest and most trusted investment fortnightly Dalal Street Investment Journal (DSIJ) has tied up with Emmay Entertainment’s Baazaar. ‘Baazaar’ which is set against the backdrop of the stock market, found DSIJ as the perfect fit to be one of the Media Partners for the film to highlight their protagonist gaining ground in the world of investments.
The plot revolves around ace investor Shakun Kothari (played by Saif Ali Khan) who finds all means to ensure his deals always get him ‘Profits’. He is pitted against debutant Rohan Mehra, son of Late Vinod Mehra, who quickly works his way up in the investing arena to gain the attention of Shakun Kothari. The movie brings to light the way the stock market operates and the various tactics including insider trading. Also, one learns of the various challenges the regulatory body, SEBI faces in tracking unscrupulous deals, etc. All in all, an entertaining movie and a must watch for all investors. Baazaar directed by Gauravv Chawla released on 26th
Commenting on the movie Baazaar, Jay Gotecha
, Marketing at Emmay Entertainment said, “While the film has an aspirational quality told from the viewpoint of a small town boy, the backdrop of the film gives you an insight into the workings of stock markets and DSIJ has been one of the oldest voices of the stock market world in India. Hence the association made for an instant fit for us to partner with them for us to reach out to the Investor community of India.”
Said Managing Director of DSIJ Pvt. Ltd., Rajesh V Padode, “The movie ‘Baazaar’ seemed to be an apt vehicle to augment our company’s vision of democratizing wealth creation. Movie is a very well accepted medium to reach out to the masses. And nothing could have been better to use this medium to educate people at large on the nuances and opportunities in the world of investments. Though the topic has been touched upon in an entertaining and melodrama way, I would l still recommend this to be a must watch for all investors.”