Business Wire India
The new Ambiente partner country has been decided on: India will take over the partner country globe from the Netherlands. This was announced by Messe Frankfurt at a festive ceremony on the penultimate day of Ambiente.
“After Japan, India is now Ambiente’s second Asian partner country, which gives us great pleasure,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt, at the festivities for the current partner country. “With its population of over 1.3 billion, India has an incomparable diversity, a rich culture and also a tradition of art and craft. It’s also among our absolute top countries in terms of exhibitors. I’m confident that its presentation will be a real highlight at Ambiente 2019.”
The partner country globe is always handed over at a ceremony in honour of the current partner country. The country that receives the globe can then present itself at a special show at the next Ambiente. This year’s presentation was staged by the Netherlands.
Watched by a large number of guests from industry and government, Ms. Pratibha Parkar, Consul-General of the Republic of India in Frankfurt, accepted the partner country globe from the Ambassador of the Kingdom of the Netherlands, Wepke Kingma. On this occasion, the Indian Minister of State for Textiles, Ajay Tamta, said, “India is happy to be the Partner Country at Ambiente 2019, one of the biggest global consumer goods and trade fairs. It will provide as platform to position handmade Industry as the source for quality and niche design products for the world. India’s participation will add to the vibrancy and diversity of the fair and familiarize global manufacturers, retailers and brands with the robust entrepreneurship in Indian textiles, apparel and consumer products industry and will open up opportunities for sourcing and investment in India. India is looking forward to this collaboration that will help to develop long-term sustainable partnerships of Indian industry with the value chain in Germany and other countries.”
This was the eighth time that the partner country globe was handed to another country at Ambiente: After Denmark, France, Japan, the United States, Italy, the UK and the Netherlands, the Republic of India will thus be at the focus of visitors to the forthcoming Ambiente. The presentation of a partner country is one of the most popular shows at Ambiente, alongside the Trend Show and draws large audiences. Visitors and exhibitors can already look forward to exciting stimuli as well as a new perspective on present-day Indian design.
The next Ambiente will be held from 8 to 12 February 2019.
Ambiente –a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.
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