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21 Apr 2018, Edition - 1012, Saturday

FLASH NEWS:

  • EXCLUSIVE: Massive protest by Dalit group, thousands protest over the dilution of SC/ST Act, blocks T.N-Karnataka highway
  • 1993 Bombay blast accused’s Parole rejected, Abu Salem’s Parole rejected by jail authorities, Abu Salem sought Parole to get married
  • JUST IN: RS Chair studying impeachment notice to consult with legal luminaries: Sources
  • A senior BJP leader from Tamil Nadu has apologised for his Facebook comments on journalists
  • 2G Case: Delhi HC notice to Essar group, others, seeks response on CBI’s plea challenging acquittal
  • Sources: DMK non-committal on CJI impeachment, DMK says no graft charge against CJI
  • Maya Kodnani has been acquitted in the Naroda Patiya case by the Gujarat High Court
  • Report incriminates lawmakers, BJP leads, Shiv Sena and TMC follow, Report suggest that 48 MPs face rape charges
  • Big day in Naroda Patiya case, Gujarat HC to pronounce verdict
  • Ahead of Karnataka elections, complaint registered against Sanjay Patil, BJP MLA booked for inciting hate, polarising votes

Businesswire

Myntra Acquires Consumer Technology Company, Witworks

by businesswireindia.com

Business Wire India
Myntra today announced that it has acquired Witworks, a Bangalore based technology start-up, focussed on producing smart wearable devices and their underlying software. As part of the acquisition Myntra has inducted the team into its Innovation Labs; further strengthening the company’s robust technology team and augmenting its product development capabilities.

Witworks Consumer Technologies was founded in 2014 by Somnath Meher, Ankit DP and Chandrashekhar Iyer, alumni of IIT-Kharagpur. It launched its flagship wearable device, the Blink Watch in 2016, which operates on their voice-based platform, Marvin OS. The platform integrates a host of native and third party services capable of innovative voice and visual interactions, designed specifically for wearable devices. The company also has a range of audio and fitness wearable devices, under the same brand. Witworks has a dedicated product development and marketing team, with capabilities to produce devices in India as well as in global production houses.

This acquisition will enable Myntra to develop wearable products for their in-house brands as well as leverage the technology to drive innovation and enhance consumer engagement in the future.

Speaking on the occasion, Jeyandran Venugopal, Chief Technology Officer, Myntra, said, “Wearables is currently a 300 crore industry in India and is growing rapidly, with online contributing 60% to the total business. This acquisition will help us to solidify our position in this segment and enable us to develop and launch cutting edge wearable products like smart shoes, connected smart watches and interactive/intelligent clothing with biosensors.”
Source: Businesswire
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