You must have heard of the Government’s Make In India campaign, to promote India-made goods. But, are you following it in daily life? If not, here are some great tips to start off.

The holiday weekend is upon us, and what better time to begin? When was the last time you actually bought local? Heading to the local branch of the MNC supermarket does not count. Do you even know who your local grocer is? Where the greens and vegetables in your refrigerator come from?

Then, it is time you did. Take a walk around your locality. You will find that some petty shops still manage to survive. The shopkeeper is friendly, from the neighbourhood, and, more importantly, more than happy to strike a conversation. The best part? He still is in touch with the wonderful art of wrapping items in used newspapers and deftly tying them up with a string. This way, you also ensure you contribute less to the plastic menace plaguing our cities.

After the recent Chennai floods, in a bid to get the local economy back on its feet, many celebrities and volunteers who worked tirelessly, requested people to buy locally-made goods. That’s the first step to ensure money is ploughed back into local businesses. It also acts to heal a badly-scarred city.

Trying to buy branded noodles or atta? Try and read up on local companies who manufacture for corporates or make their own quality products. Check out local companies that make snacks and ready-to-eat items with millets. Does anyone make jams and preserves with locally-available seasonal fruits? Don’t mind the shorter shelf life; it’s worth investing in it.

Buying local also means giving business to the local tailor, and the kirana store an opportunity to provide what you need. It also means cutting down on the miles that food and other products travel before they reach you. So, chuck that imported apple. Eat a locally grown plantain or pomegranate instead.

When many people opt for this model, the economy will adapt itself to new needs, and learn to meet them. You know that you are doing your bit to make your city thrive. Businesses will bloom under this new stamp of approval from all, and quality will improve. It is a win-win situation for all.

And, remember, it all starts with a thought with five letters — local.