September 15, 2017
Increased consumer awareness, R&D initiatives, and strong channel relations are key to growth, finds Frost & Sullivan’s Visionary Science team
Mumbai, Maharashtra, India
The waterproofing solutions market in India is witnessing a period of robust double-digit growth. The Government of India’s mandate to expand the nation’s infrastructure, a thriving construction industry, growing awareness of modern building methods and quality mandates are factors driving the adoption and use. Of the total waterproofing solutions for infrastructure projects, 46% use bituminous solutions with atactic polypropylene (APP) and styrene butadiene styrene (SBS) membrane solutions, together holding 71% market share.
Frost & Sullivan’s “Indian Bituminous Waterproofing Membranes Market, 2017” finds that APP waterproofing membranes hold the largest segment with 54% of the market in 2015, while SBS waterproofing membranes are the fastest-growing segment with a compound annual growth rate of 22% through 2020. The analysis provides a strategic overview of the waterproofing membrane market in India with a specific focus on bituminous waterproofing. The study throws light on the current and expected market developments, drivers, restraints, and revenue forecasts across major end-user types and sub-types.
To access more information on this analysis, please click here.
“Apply and supply models and mechanization of waterproofing installations are expected to bring about stronger warranties in the waterproofing space,” noted Govind Ramakrishnan, Consultant, Visionary Science (Chemicals, Materials & Foods) Practice, Frost & Sullivan. “Companies will shift from being material suppliers to one-stop waterproofing service providers and look to monetize application services as a critical revenue stream.”
Strategic imperatives for growth in the bituminous waterproofing membrane market include:
Focusing on APP and SBS membranes to provide greater revenue opportunities and higher margins;
Targeting the infrastructure space for premium long-term projects;
Providing application support services to key clients to differentiate product offerings;
Focusing on research and development for superior products and to combat the threat of substitutes;
Earmarking the industrial and home and building spaces for medium-term targets and quick wins;
Building strong relationships with channel partners and influencers in the value chain;
Increasing awareness of products and educating consumers on the benefits of waterproofing; and
Lobbying for regulations mandating waterproofing solutions across the key target bases.
“The current penetration of preventive waterproofing is less than 20% of the total potential. While this indicates immense growth opportunities, the market is characterized by a lack of end-user awareness about the need and benefits of preventive waterproofing,” noted Ramakrishnan. “Even where there is some awareness, there is a preference for cheaper conventional methods that do not provide adequate protection.”
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