August 20, 2019
Cartoon Network has partnered with Clovia, India’s fastest growing lingerie and sleepwear brand, to unveil a unique collection inspired by The Powerpuff Girls.
Fans of Cartoon Network's classic crime-fighting girl-squad of Blossom, Bubbles and Buttercup, will get to choose from an impressive array of loungewear, sleepwear and innerwear now available on www.clovia.com.
Clovia – The Powerpuff Girls
The chic line of apparel captures the nostalgia and timelessness of the iconic cartoon trio. The designs are inspired by the legendary ingredients used to make these super-cute, super-fierce superheroes from Townsville, who are made with sugar, spice and everything nice (as well as Chemical X). This collection combines effortless style with the comfort of butter-soft fabrics for fans who want to save the world before bedtime!
Vikram Sharma, Vice President of Cartoon Network Enterprises Asia Pacific, said, “Our partnership with Clovia gives fans a chance to dive into their childhood and wear their love for The Powerpuff Girls. This line of apparel is a perfect mix of style and comfort, with elements of humour and fun that the popular trio is known for.”
“Iconic characters like the Powerpuff Girls have a nostalgic influence on our audience. We are very excited to partner with Cartoon Network Enterprises to launch a collection with characters that are close to every girl’s heart. This is the first time we have launched a range inspired by cartoon characters and we look forward to such partnerships in the future,” added Suman Chowdhury, Co-founder & COO, Clovia.
This collection caters to age groups across 18 to 30. The collection starts from INR 999 onwards for loungewear and sleepwear and INR 299 onwards for innerwear. Check out the entire collection here.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs. Its franchises include The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears, The Amazing World of Gumball and Rick and Morty, as well as other Cartoon Network and Adult Swim originals, and Tuzki, the Turner-owned rabbit IP. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing and live events. In South Asia, CNE also represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Tom and Jerry, and Looney Tunes.
The team works closely with Turner’s location-based entertainment department in Hong Kong, which oversees projects such as the Cartoon Network Amazone waterpark in Thailand, the Cartoon Network Wave cruise liner, the Cartoon Network-branded entertainment park in Bali and Amaazia theme park in India; as well as Tuzki attractions at the Six Flags Zhejiang and Six Flags Chongqing theme parks. Turner is a WarnerMedia company.
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear, and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com.
At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer innerwear ranging from bras, briefs, shapewear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes, and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 600,000 units monthly.