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26 Feb 2024, Edition - 3149, Monday

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7UP’s ‘Super Duper ‘Refresher” Starring Actress Rashmika Mandhana Introducing the summer advertising campaign

Covai Post Network


Coimbatore : 7UP®, the clear refreshing drink launched its super-duper refreshing summer campaign featuring brand ambassador and superstar Rashmika Mandanna. The film showcases Rashmika’ s experience with 7UP® as it brings alive the brand’s new positioning ‘Super Duper Refresher’ across India. Opening on a sunny, sweltering day, the new film features Rashmika requesting a shopkeeper for a 7UP®. The shopkeeper gives Rashmika a chilled bottle of 7UP®, but he does so with caution, which leaves her puzzled. Rashmika opens the bottle of 7UP®, and the scene shifts to a distant glacier, where a blob of water, creatively depicting refreshment, begins to form and then travels across snow-clad mountains, moving towards Rashmika as she brings the bottle closer to her mouth. The bottle of 7UP® here is like a magnet that pulls the ultimate source of refreshment towards you, irrespective of where you are. The blob, now a massive bubble of refreshment, grows larger by the second. As Rashmika opens the bottle, the bubble of refreshment rushes towards her with even greater speed. The shopkeeper, foreseeing what is going to happen next, opens an umbrella as the bubble of refreshment approaches. The bubble ultimately bursts over Rashmika in the middle of the market, leaving her drenched in water, signifying the exhilarating feeling of refreshment that 7UP® can bring with every sip. The film cuts away to the bottle of 7UP® and the new ‘Super Duper Refresher’ positioning. Speaking about the new campaign PepsiCo India Flavours & Energy Marketing Director Naseeb Puri “There’s nothing consumers seek more from our category than refreshment and, with this new campaign, we’re placing 7UP bang in the middle of the refreshment narrative. 7UP, with its sparkling lemon and lime flavour , is not just a refresher – it’s The ‘Super Duper Refresher’ that uplifts you, be it on a hot summer day or at any other moment when you simply need a lift. Rashmika’s bright energy is ofcourse the perfect pairing for 7UP. We’re confident that consumers will love this new campaign as it rings so true to everything that 7UP stands for.”

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