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19 Mar 2018, Edition - 979, Monday


  • The eminent CEO panelists gathered to discuss the growing power of digital economy at the Innovation Summit.
  • Bhagalpur clashes: FIR filed | Mantri’s son accused of displaying arms; allegedly took out procession, sans permission
  • Kolkata: Mamata-KCR meet ends | We made a good beginning today, says Telangana CM KCR
  • Uttar Pradesh Chief Minister Yogi Adityanath has launched a direct hotline to mark the occasion of completion of one year of his government
  • Panjim: Massive protest by mining workers, after SC ordered ban on mining activity, mine workers go on a strike
  • Vladimir Putin won a landslide victory in Russia’s presidential election, receiving 76.67% of the vote
  • Delhi Deputy CM Manish Sisodia reacts on his & Kejriwal’s apology to Nitin Gadkari & Kapil Sibal
  • Telangana CM K Chandrashekhar Rao meets West Bengal CM Mamata Banerjee in Kolkata to discuss Third Front
  • Faced with defamation suits, Arvind Kejriwal Delhi CM now apologises to Gadkari
  • A day after Pakistan killed 5 innocent Indians, J&K CM pushes for talks with Pakistan


A dose of nostalgia in a 500ml bottle

Covai Post Network

How do you like the idea of receiving your daily supply of milk in a cool glass bottle, just like our grandparents used to, decades ago?

Now, a group of youngsters has come up with an idea that is inspired by that experience. paal.co, a new enterprise by a group of youngsters, promises to deliver the goodness of wholesome, unadulterated milk right at your doorstep, within a few hours of milking.

Anil Kumar, Udaykrishna, Ramnath and Shivram have got together to start this enterprise to deliver milk in 500ml glass bottles. The project is being pilot tested now and they deliver about 60 litres a day in Peelamedu and Race Course areas.

The USP of their product ? “It is unadulterated, undiluted milk from cows that are allowed to feed their calves before we step in,” says Anil Kumar, who also runs mypromovideos.com with friend Udaykrishna. Anil hails from a family of milk sellers — his grandmother used to sell milk in Thala Cauvery in Coorg — and he has fond memories of how cows were treated as family members.

“No one ever looked at milk as a commodity earlier; it was something that was never tampered with. When you gave it to someone, you maintained the purity of milk. That’s our dream too.” Paal.co started services 25 days ago, and has received great feedback. “We hope to supply about 200-300 litres a day soon,” says Anil.

“We are very clear that this is a throwback to the past. We are not innovating with milk. We are merely supplying it to you, the way it is milked. The cows are fed organic feed and no hormones are used to change the quality of milk.” The team decided on glass bottles because they were more eco-friendly and because plastic bottles or sachets might react to heat.

“Glass bottles are recyclable, and immediately invoke a sense of nostalgia,” says Anil. Paal.co has been receiving requests from Vadavalli and Koundampalayam to supply milk and the team is working out a business model. “We are also in the process of creating an app that will make the whole process a lot smoother for consumers,” he says.

The team also encourages people to visit their farm in Saravanampatty to see first-hand their ethical practices, and interact with their eight cows and 10 calves. For details, call 82203-02020, email getmilk@paal.co or visit their quirkily designed website, paal.co