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18 Apr 2024, Edition - 3201, Thursday

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A farm sector Hero, local lady Dhivya has scripted a template to solve agrarian distress

Sunandha Vijayakumar


Here this Hero from Coimbatore, Dhivya Vasudevan perhaps has an answer to the agrarian crisis in the way she handles agronomy as a discipline.

For this woman of substance, Agriculture and Farming is an industry and treats those engaged in as Agrepreneur and Farmpreneur.

“I consider agriculture and farming as an industry, that’s why the name agrepreneur or farmpreneur”, Dhivya told the Covai Post.

Hailing from a family of farmers in Coimbatore, it was easy for her to grasp the art and science of agriculture and its various nuances. Having realised that traditional agriculture has to make way for newer methods if it is to be sustainable and profitable, she launched into organic farming and has even built up an organic product line ‘Dhi Organics’.

Dhivya founded Agro Green Bio life Organic farm products line in 2012. The organic farm products have improved yields of 4000 plus farmers in and around Tamil Nadu. “I was married to a well settled family but I chose to fund my dreams after selling my wedding jewels” she said.

Green and Pure team coaches train farmers in their own lands, implementing innovative scientific methods to increase the produce without using any kind of chemical fertilizers. “We have recorded testimonials of 30 plus farmers, who have used our organic fertilizers and have multiplied the productivity of their crops. We have documented all the results and post them regularly on various social media platforms. Lot of youngsters are supporting us on our venture,” she said.

On asked about her rapport with the farmers, Dhivya launched into what can easily form a recipe for addressing farm sector distress.

“Being a new mother, I was determined to feed my child healthy food. Motherhood motivated me to push myself find solution to the most problem faced by Tamil Nadu farmers today. I have extensively travelled all over Tamil Nadu. Farmers are proud people. Each one is like mini encyclopaedias themselves. They are inventors and researchers. They were and are let down by everyone, even by the government. They are used and abused by the corporate sector. In order to understand their problems, we should step into their fields and empathize with them. That’s what we do. Teaching them is a huge challenge for us. Because not all are inclined to listen and let alone implement our methods in their fields. But once we convince them, they become our marketing team,” she said.

Talking about her recent organic cosmetic line ‘Dhi Organics’, she stated that “”Dhi cosmetics are totally chemical-free. We have also received ‘Halal’ certification for them. These products are made by the wives, sisters, daughters and mothers of the farmers. We set up mini camps at the farms we work, and coach the women in their families to hand make these products. This way the entire family is trained and the women are able to sustain themselves bringing in some value on their own to the family. These products are sold in our retail outlets, and have been receiving good feed backs so far” she explained.

Dhivya has received Gem of India award by AIAC Excellence awards 2018, Gold star Millennium Award by The Peaks magazine 2018 among others and also felicitated by numerous colleges. She said “I have addressed over 10000 students from different colleges around Tamil Nadu and feel rejuvenated while interacting with students.”

“I have always aspired to inculcate agriculture in the lives of young children. To make this a reality, we are launching the ‘Dhi Foundation’ next month. We will be approaching government and private educational institutions, requesting them to implement our agricultural lesson plan as part of the extra-curricular activities” she added.

Dhivya’s message for women for this women’s day is very simple and straight forward. “The potential of a woman is underrated by the society. To break this, every woman has to explore her powers. If we can’t do it, who can?”

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