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25 Sep 2020, Edition - 1900, Friday

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Building up her reputation in a man’s profession

Jiji Ann Cherian

Kochi: It’s still one of the few male dominated professions, but businesswoman Nimmy David says that realty is no rocket science. She should know; the spunky 29-year-old has made a mark in the realty world through sheer hard work and confidence, and today, her company, Ezed Realty, has tie-ups with 40 reputed builders in and around Kochi, and provides realty solutions in Kerala and abroad.

“I always dreamt of making it big on my own,” says the economic graduate from Irinjalakuda Christ College, Thrissur, who came to Kochi years ago with big dreams. After umpteen interviews, a job as a senior executive with a reputed builder kick-started her career and soon, many in the field noted her go-getter attitude.

She rose to the post of an overseas manager, becoming the highest-paid woman executive in a short period of two years. That stint widened her horizon and she was ready to take the sector head on.

“The exhibitions and builders expo I attended abroad, especially in Dubai, were an eye opener,” says the realtor who helps quell the notion that women are not business-minded.

Slowly and steadily, she understood the tricks of the trade, and with an in-depth knowledge of business strategies, she got into the role of a direct selling agent. Tasting success in the very first sale that saw three deals coming through, she decided upon starting Ezed Realty, which in four years has sold 52 apartments and has branched out into related fields, like home loans and interior designing.

“A professional approach in all dealings is all you need to excel,” says Nimmy, excited that her husband Jojan Joseph too has joined her company as Managing Partner. “It is a level playing field once you sell well and people start taking you seriously.”

According to Nimmy, it’s a misconception that the sector is not suited for women. “Women are better equipped to understand the subtle nuances a buyer looks for in his dream home. Good interpersonal skills and a positive attitude is what a woman brings to the table in the realty sector,” she points out.

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