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03 Feb 2023, Edition - 2761, Friday

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Coimbatore

Eight Tamil Nadu cities top the women employability charts: Avtar’s report

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 Chennai, Bengaluru, and Hyderabad are the top three cities for women in the Southern region

 Tamil Nadu promises holistic growth for women with 8 cities among top 10 cities for women in India in both the categories.

 Among the top five states with highest average, three of them are from South India and one each from West & North

Coimbatore :Avtar group, India’s pioneers in Diversity, Equity, and Inclusion (DEI), released the ‘Top cities for Women in India’ report today. The three cities – Chennai, Bengaluru, and Hyderabadhave emerged as Top Cities for Women in India with their City Inclusion Scores above 60.

The report which is the culmination of a year-long exercise, is analgorithmic assimilation of data from over 200 sources including current ease of living index, PLFS, national census, crime records, NFHS, Ministry of Women & Child Development’s annual report, the IMF, as well as Avtar’s primary research with employer organizations and women,to arrive at a comprehensive City Inclusion Score®. Chennai, Pune, Bengaluru, Hyderabad, and Mumbaihave emerged as Top Cities for Women in India with their City.

Inclusion Scores above 60. The City Inclusion Score is a composite of Social Inclusion Score (SIS) and Industrial Inclusion Store (IIS). The Social Inclusion Score (SIS) comprises social factors (quality of life,women’s safety,women’s representationin the workforce and women’s empowerment initiatives) that influence the city to be women friendly. Industrial Inclusion Score (IIS) evaluates the extent to which organisations in the city across industries are inclusive of women. The IIS is based on three indicators – inclusive organisations, inclusive industries, and career enablers.

Inclusive organizations are defined as organizations that pursue Diversity, Equity and Inclusion as a strategic priority. Here, leaders are vocal advocates of DEI and there is a strong culture of allyship. Women leaders inspire women along the talent pipeline to advance in their careers, intentionally.
Career enablers (as defined by Avtar’s career enabler framework, devised in 2015 and updated each year through primary research) refers to aspects such as mentoring, skill building and Employee Resource Groups (for career progression)and flexible work arrangements, child-care support, and elder care support for managing work-life challenges.
The United Nations (UN) has defined women-friendly cities as those that provide women the access to health, education, employment opportunities, comprehensive urban, social services, and a safe environment. Women-friendly cities are also defined as those where local governments are conscious of women’s issues and perspectives in their planning and decision-making processes. In essence, women friendly cities are those cities where all the residents of that city can equally benefit from the financial, social, and political opportunities presented before them.

The report provides a list of 111 cities for women in India based on their inclusivity parameters towards nurturing a conducive ecosystem for women’s employment. The first-of-its-kind study reports the indices for identifying Top cities for women in India, with indicators for governmental agencies and policy making forums to make cities more conducive for increased women’s workforce participation. The insights from the report are meant to aid corporates to engage with stakeholders to work hand-in-hand in creating enabling ecosystems for women talent to rise to its fullest potential.

According to Avtar’s Top Cities for Women in India report,only nine out of the 111 cities have scored above 50 in their City Inclusion Scores. The capital cities of many states do not feature in the top 25 spots. While state capitals receive a lot of attention – politically, socio-economically, environmentally, and developmentally, their absence in the top 25 necessitates a deeper probe from the side of policy makers to understand the barriers faced by the state capitals in being inclusive for women professionals.

Cities like Delhi, Nagpur, Aurangabad, and Faridabad have a social inclusion ranking which is lower than the industrial inclusion ranking.Whereas cities like Puducherry, Vishakhapatnam, Surat, and Bilaspur have a high social inclusion score with a low industrial inclusion ranking. Cities with high social inclusion score – which refer to the extent of safety, women-oriented initiatives, and a general sense of ability to live and raise families (which are critical to women)have good potential for corporates to expand and set up operations here thereby attracting a larger pool of diverse talent.

As per the Top cities for Women in India report
•8 Tamil Nadu Cities were among Top 10 Cities for Women in India in both the categories
•Kerala emerged on top in the State Averages of City Inclusion Score
•The national capital of Delhi secured 30 points less than the top city and ranked 14th in the population of over a million category.
•Cities in south India dominate the top citiesè for women in India.
•Comparing average scores for each region, Southern region emerges on top closely followed by the West.
Speaking at the launch of the study, Dr. Saundarya Rajesh, Founder – President, Avtar Group said, “The fact that the South and West regions are more women-friendly in terms of employment is not a

surprise, given the politico-historic context of these regions. The rise of cities like Hubli, Nagpur, Ahmedabad, and Coimbatore as promising hubs of women’s employment, due to their high Industrial Inclusion scores is very heartening. Metros like Delhi and Kolkata have fallen behind in terms of social inclusion due to lower standards of safety and poor enablers for women to pursue employment”

The study which apart from indexed scores, also factored in the steps taken by states and cities in empowering women during the last one year, highlighted the key inclusion measures that are required for increasing women’s workforce participation. The report, the very first such national effort in bringing a data driven and evidence-based understanding of the current state of city ethos towards women’s inclusion, also outlined the importance of transforming cities as spaces that can be freely navigated by women to pursue career and economic self-sufficiency goals.

Referring to the critical role played by city infrastructure in influencing women’s careers, Dr. Saundarya said, “We are very excited about the possibilities to increase women’s employment being offered by cities like Vishakapatnam, Madurai and Vadodara, which are growing centers of both industrial activity and social development. As rightly called out by our Prime Minister, to reap the benefits of the fourth industrial revolution we must enable more women in workplaces, especially in the growing industries. It is imperative that we look at the problem of low representation of women in India as not only something to be solved by corporates, but also as a goal for the state. With India’s urban infrastructure needs set to cross over $840 billion (World Bank report), with an annual investment of over $55 billion, here is a powerful call to ensure that this investment takes into account the burgeoning expectations of women to play a significant role in the economy”

While technical training and upskilling can powerfully contribute to young women obtaining office/factory-based jobs in cities to attain economic independence and social autonomy, a sustainable ecosystem that eliminatesinfrastructure barriers is an indisputable catalyst towards development. Added Dr. Saundarya, “The Top Cities report, which will be an annual effort that will use tools such as sentiment analysis, opinion mining and other big data analytics, will continue to be a conscientious call to action for governmental andorganisational stakeholders on howthey can contribute towards improving women’s participation in economic activity. This in turn will lead to the rapid economic development of the country.”

Key findings ofTop cities for Women in India report
•Chennai, Pune, Bengaluru, Hyderabad, Mumbai, Ahmedabad, Vishakhapatnam, Kolkata, Coimbatore, and Madurai are the top 10 cities in category 1 – Top 25 cities with a population of more than one million.
•Tiruchirappalli, Vellore, Erode, Salem, Tirupur, Puducherry, Shimla, Mangalore, Thiruvananthapuram, and Belagavi are the top 10 cities in category 2 – Top 25 cities with a population of less than one million.
•In the northern region, the top three cities are Delhi, Srinagar, and Amritsar
•In the southern region, the top three slots are taken by Chennai, Bengaluru, and Hyderabad
•In the eastern region, Kolkata is at the top slot, followed by Dhanbad and Patna.
•In the western region, Pune, Mumbai, and Ahmedabad secure first, second and third places respectively.
•Raipur, Indore, and Bhopal secure the first, second and third places respectively in the Central region.
•Kerala, Tamil Nadu, Maharashtra, Himachal Pradesh, and Karnataka have the top 5 state averages in the country.

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