Coimbatore : ET Money, India’s leading investment platform had recently revealed a one of its kind membership that will provide personalized investing intelligence to help investors manage their wealth better. In today’s time when record number of people are using digital platforms to invest across Stocks & Mutual Funds, ET Money Genius fills a big gap that retail investors struggle with when it comes to decision making around evaluating investment products, portfolio construction, review & management.

ET Money Genius uses a proprietary quant investing model that uses dynamic asset allocation strategy to construct diversified portfolio of equities, debt & gold with an aim of building portfolios that have demonstrated to fall less & gain more. For the first time, such kind of service is being made available to retail investors at a flat monthly subscription fee when almost all wealth managers offer investment advisory on a AUM-based fee model.

ET Money Genius will offer monthly rebalancing feature that will make rebalancing portfolios extremely convenient. It offers 6 investment strategies that Investors can choose to execute via investing in a portfolio of index funds or opt to invest in portfolio of Stocks & ETFs. Investors won’t be required to open a separate demat account & can work using their existing demat accounts and brokers. ET Money will also be assessing risk appetite of investors before recommending any portfolios. ET Money Genius intends to bring about a change of impulsive investing behaviors people are exhibiting on investment platforms & assist investors to build holistic investment strategies for their short, medium, and long-term goals. Moreover, ET Money Genius will enable its members to manage all their money with focused approach instead of randomly buying funds, IPOs, NFOs or individual stocks & crowding the portfolio with 10s & 100s of instruments.

While Genius had been available to a controlled group of existing ET money users since last couple of weeks & for over 3 months within the employee set, it is being launched publicly for investors across the country only today.

Speaking on the occasion, Mukesh Kalra, CEO ET Money said, “With ET Money Genius, we have taken a giant step forward towards offering a customised and personalized investment experience to our customers. ET Money Genius portfolios ensure smart risk management to maximize returns for one’s risk appetite, something that has been inaccessible to average retail investors. With Genius, we are introducing a whole new investment paradigm for our customers and hope to unfold the next chapter in wealth management in India.”

Membership to Genius is priced monthly & billed quarterly. For just Rs. 249 per month, investors get unlimited access to all investment portfolios recommended to them & can manage unlimited assets & make unlimited transactions too. This aligns with investor’s interest as ET Money will recommend investments, profit booking or altogether exit without having to have a conflict via AUM-based fee model that’s prevalent in the industry. As a part of launch festivities, ET Money is offering innovative introductory pricing where right from day 1 of launch until day 6, pricing will keep going up incrementally each day. The price only for Feb 9 is announced at Rs. 49 per month which investors can enjoy for whole first year subscription period.