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23 Apr 2024, Edition - 3206, Tuesday

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Montra Electric Super Auto has launched in Coimbatore

Covai Post Network


Coimbatore : Montra Electric Super Auto, the electric three wheeler from the heritage of Murugappa Group, has hit the markets of Coimbatore, Tamil Nadu and is available for Test Rides. With its attractive distinct design than any other auto, industry highest certified range of 197km (typical range of 160 km) on a single charge and a powerful motor, Super Auto has already created a buzz in the industry.

Customers can directly visit the dealership in Coimbatore at Suryaprakash Motors, or book test ride on company website (https://www.montraelectric.com/test-drive/).

Mr. KK Paul, MD said, “We are excited to bring the product in Coimbatore and to be a part of the cities journey of clean mobility. Super Auto is packed with innovation and several industry-first features that we are sure will redefine the market. With the savings in fuel and maintenance, the customers can now get a higher return on their investment. Our company is known for quality in whatever we bring to market and same applies to Super Auto. We will ensure industry best service and availability of spares so that customers really enjoy owning a Super Auto. Tamil Nadu is a crucial market for us and the state has been actively promoting electric mobility and creating a robust infrastructure for the same”

Montra Electric Super Auto comes with industry best peak torque of 60 Nm and a top speed of 55kmph. It is equipped with multi drive modes for better economy along with Park Assist Mode for better maneuverability. This is complemented with premium comfortable dual tone seating, unbeatable spaciousness and boot space for luggage. It comes loaded with telematics and mobile app for drivers to have track of their vehicle statistics and more. In addition to 3 years / 1 Lac km warranty, company offers 24×7 roadside assistance, 2 year extended warranty option & 3 year AMC option.

The product has a starting price of ₹3.02 lakh (ex-showroom post-subsidy) for base variant which goes up till ₹3.45 lakh for higher range variant with larger battery. The company has tied up with a number of banks to make financing easier and affordable for the customer.

The pre-bookings for the Montra Electric Super Auto are open and interested buyers can reserve for a refundable nominal amount at the dealership.

In the first phase, TI Clean Mobility is rolling out test rides in the following states – Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. The Super Auto will be available across multiple touchpoints in these states and TICM will ensure that it provides maximum test rides to those waiting to experience the Montra Electric Super Auto. Launched last year in September, the product has hit the roads in April as promised by the brand and will be covering all prominent markets in South through a strong dealer network which will be further expanded by the end of the year.

Address of the dealership: Suryaprakash Motors, NO.11, TRICHY ROAD, B.R. NAGAR, NEAR DEEPAM HOSPITAL, 641005

About TI Clean Mobility Private Limited:

TI Clean Mobility Private Limited, is a wholly-owned subsidiary of Tube Investments of India Ltd formed effective 12th Feb 2022 with the objective of driving focus into Clean Mobility. As part of its business plans, the company ventured into manufacture and marketing of Electric Three Wheelers in the Passenger and Cargo Segments under the brand name ‘Montra Electric’.

About Murugappa Group:

Founded in 1900, the INR 547 Billion (INR 54,722 Crores) Murugappa Group is one of India’s leading business conglomerates. The Group has 29 businesses including ten listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., CG Power and Industrial Solutions Ltd., Cholamandalam Financial Holdings Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd. and Wendt (India) Ltd.

The Group holds leadership position in several product lines including Abrasives, Technical Ceramics, Electro Minerals, Auto Components & Systems, Power Conversion Equipment, Transformers & Reactors for the Power T&D segment, Solutions for Railways in Rolling Stock & Signalling Equipment, Bicycles, Fertilisers, Sugar, Tea and Spirulina (Nutraceuticals). The Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.

Renowned brands like BSA, Hercules, Montra, Mach City, Ballmaster, Ajax, Rhodius, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 59,000 employees.

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