April 27, 2018
Coimbatore : Sivaraj Spinning Mills, manufacturers of Chennis brand of men’s wear, aims to become a nationally known player by expanding across the country in the next two years.
The brand at present is confined to Tamil Nadu, Andhra Pradesh, Karnataka, Punjab and Telengana and hopes to spread across Western markets like Mumbai, Pune and Ahmedabad by the end of this fiscal, company Executive Director K Sivaraj told reporters here.
Depending on the success it would spread to the northern and eastern markets in the next financial year and by 2020 Chennis would be a national brand with the presence in all four regions, he said.
The company was currently covering 500 active multi-brand outlets which would be enhanced to 3,500 by the end of this fiscal, CEO Subroto Pal said.
With e-commerce growing at 300 per cent year on year, the company had partnered with top six e-commerce firms and also planned to cover all top15 retailers of the country, he added.