October 10, 2023
Coimbatore, October 09, 2023: Amazon is committed to making the festive season successful for sellers in Tamil Nadu and across India. As part of this commitment, Amazon has announced a number of initiatives, including 50% waiver on referral fees for new sellers joining Amazon.in between 27 Aug- 4 Nov 2023. This waiver is valid for 60 days from the date of joining and aims to incentivize new sellers, help them build a customer base and establish a foothold in the competitive e-commerce market by reducing upfront costs.
Amazon.in also announced the “Great Indian Referral Offer” where sellers can refer their friends to sell on Amazon.in and receive Rewards worth up to INR 11,500/-. Referrals made between September 28th and October 27th, 2023 will be eligible for rewards. In addition, Amazon has introduced technological initiatives to make online selling easier and more successful for sellers. These initiatives include Simplified Registration Process which makes it easy for Indian sellers to start selling online, Sale Event Planner – a tool which will help sellers offer great deals on their products, plan for optimum inventory well in advance and potentially grow their sales, and New Seller Success Centre which is a helpful onboarding companion for first-time sellers entering the Amazon marketplace.
Recently, Amazon.in also announced multi-channel fulfilment which democratizes customer order fulfilment and enables sellers to expand their reach by leveraging Amazon delivery network serving 100% of India’s serviceable pin-codes. With MCF, sellers can leverage Amazon’s fulfilment capabilities to pick, pack and ship products to the customer from the sellers’ inventory in Amazon fulfilment centers. This initiative simplifies order management, tracking, tax invoicing, and shipping, irrespective of the channel where the order comes from. It allows entrepreneurs to focus on core business activities such as product development, marketing, and customer service while Amazon handles order fulfilment.
Vivek Somareddy, Vice President, Fulfilment Channels & Global Trade, at Amazon India, said, “Tamil Nadu is a key market for us both from a sellers and customers’ perspective. We have close to 90,000 sellers from the state selling on Amazon.in, our focus remains on making online selling easier and more productive for them. Our endeavour is to provide our sellers with the best possible fulfilment technology to help them succeed. With our latest innovations, we’re making it easier and faster for sellers to get their products to customers, we are excited to see how technology empowers small businesses and entrepreneurs to thrive in the digital age”.
With Amazon Great Indian festival live from Oct 8, there is a massive opportunity for businesses of all sizes in Tamil Nadu to grow their business online, with an expected surge in demand. According to a study conducted by Nielsen Media on behalf of Amazon India, 81% of consumers are keen to shop during this festive season. Online shopping sentiment remains bullish not just across metros but also tier 2 and 3 cities. Over 78% consumers trust online shopping; 68% consumers have identified Amazon.in as their go-to and convenient online shopping destination with almost half identifying Amazon.in as the most trusted and loved online brand for festive shopping.
Amazon’s Investment in Tamil Nadu
Amazon has made significant investments in Tamil Nadu over the years, creating a robust physical infrastructure and providing a regional language experience for customers and sellers. Today, Amazon.in has close to 90,000 sellers from Tamil Nadu selling a wide variety of products, and hundreds of thousands of small sellers have embraced e-commerce through Amazon’s programs and tools. Amazon.in also has lakhs of customers from the state and several offices with thousands of employees, mostly based in Chennai and Coimbatore.
In addition to its offices, Amazon has invested in setting up 5 fulfilment centres in Tamil Nadu across Chennai and Coimbatore, offering more than 3 million cubic feet of storage space. To support middle mile, Amazon.in also has 3 sort centers with more than 1.5 lakh sq.ft. of sortation area. These fulfilment centers and sort centers help Amazon serve sellers and customers, creating thousands of employment opportunities for local residents. Today, Amazon.in has close to 110 Amazon-owned and Partner Delivery Stations, as well as more than 1800 ‘I Have Space’ stores in the state.
In 2021, Amazon set up its first devices manufacturing unit in India in the state of Tamil Nadu in Chennai. These investments in infrastructure have helped generate thousands of jobs in the state. Amazon’s journey in Tamil Nadu started with just 50 employees a few years ago, and today it has more than 10,000 employees spread across offices in Chennai, Salem, and Coimbatore.
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
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