Amazon Tatkal, a recently launched specially designed studio-on-wheels, is in the city on Wednesday and Thursday. This will enable hundreds of interested sellers to start selling online in real time and experience the benefits of launching an online business, Amazon Sellers Services Private Ltd Director and General Manager Gopal Pillai, said today.

During the two days, the company will engage with entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot, Mr. Pillai, told reporters here.

Stating that the company has launched Tatkal four weeks ago in Delhi and Kozhikode and covered 15 cities so far, he said that till now Amazon.in has five crore products from 75,000 sellers.

“The number of sellers has witnessed a growth of 250 per cent year on year and this launch will help thousands of SMEs in the country to experience the ease and convenience of selling on the Amazon.in marketplace in a matter of 60 minutes,” Pillai said.

He said that 65 per cent of the business was happening in tier-2 and tier-3 cities. Refusing to give details of quantum of business, he however said that the business in the October-December quarter in 2015 surpassed the total business in the whole of 2014.

Amazon Tatkal would traverse the entire country to provide services, including registration, imaging and cataloguing services as well as basic seller training mechanism, Pillai added.

Tatkal would visit viable pockets across multiple cities in the country and engage with local businesses over the next several months, he said.