A hoarding of a Kerala State Road Transportation Corporation (KSRTC) bus being pushed by a group of people with the caption “We Indians love helping” in Bengaluru by e-commerce giant Amazon has drawn flak on social media.

The picture shows a group of people pushing a KSRTC bus that apparently looked stuck after a break-down.

Majority of the public saw it as an insult to the State’s Government transport. They soon took to social media to vent out their anger and displeasure. It was questioned on twitter as to how could Amazon criticize KSRTC.

The common comment from Keralites was: “We are here to criticize our ills. We don’t need anybody from outside to do that.”

Responding to the criticism from the public, the company had reportedly removed the hoarding and apologised for the same.