January 4, 2020
Coimbatore :Athen, which signed MoU with Tamil Nadu government to build a new four lakh square feet factory, is moving to the next phase
of its growth to scale up its operations across the country.
As part of its expansion plan, the company is planning to take Ather Space, its flagship experience centre format, across key cities like Coimbatore.
The automaker will design the retail space and experience for its dealer partners, with a focus on its holistic experience-led model.
These experience centres will allow prospective consumers to test ride and get hands-on with Ather’s intelligent & connected product portfolio.
The company currently operates Ather Space in Bengaluru and Chennai and looking for dealer-partner to set upnexperience centres across the cities.
The company’s flagship intelligent scooter, Ather 450 has been setting new standards in the EV market and has ardent fans across India waiting to order, the company chief business officer, Ravneet Phokela said in a release Saturday.
The company will continue to grow their public charging network, Ather Gridnin all metros in the coming months and each city will receive fast
charging points prior to the delivery of the vehicles, he said.
“Intelligent electric vehicles are a new category for which the traditional retail model doesn’t really work. We have spent the last couple of years pioneering a new model in Chennai and Bengaluru, which is focused on experience. We are
now looking for dealers and partners in Coimbatore and other parts of Tamil Nadu
to expand across the country in a short period of time. It is an opportunity for us and the partners to prepare for the next phase of the automobile revolution and invest in skill development and employment for a new breed of retail professionals.” Raveneet said
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