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Coimbatore

CEAT creates history; becomes the 1st in the tyre industry across the world to win the Deming Grand Prize

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Coimbatore, India 9th October 2023: CEAT Ltd., India’s leading tyre manufacturer, has been awarded the prestigious Deming Grand Prize making it the first tyre brand in the world to receive this rare distinction in 2023.

The Deming Grand Prize is an illustrious honour for organizations that have achieved the Deming Prize and have continued to sustain and elevate their Total Quality Management (TQM) practices for more than three years. CEAT has been on the TQM journey for over fifteen years and was the first tyre company outside Japan to win the prestigious Deming Prize in 2017.

Deming Grand was institutionalized in 1969 and is one of the longstanding quality awards presented by the Union of Japanese Scientists and Engineers (JUSE) for excellence in Total Quality Management (TQM). CEAT is one of only 33 companies worldwide to win this honour and the only tyre brand on a global stage.

Companies that operate at high levels of TQM stand out in their customer centricity, systematic way of working and people capabilities.

Mr. Anant Goenka, Vice Chairman, CEAT Ltd., said “We’re deeply honoured by the Deming Grand Prize. This accolade underscores our unwavering commitment to excellence. Our gratitude goes to our invaluable partners and vendors for their steadfast support. This achievement inspires us to continue leading the tyre manufacturing industry worldwide, focusing on quality and customer satisfaction.”

Mr. Arnab Banerjee, MD & CEO, CEAT Ltd., said “We are extremely delighted with this achievement. Winning this prize reflects our robust business systems and processes, leading to the creation of highly reliable and dependable products and services every time. This is delivered through involvement of every employee and all stakeholders making it truly partnership based. We believe that CEAT’s customer-centric approach and superior quality standards have played a critical role in winning us this honour.”

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