Coimbatore : On the back of a strong festive season, home-grown Direct-to-Consumer (D2C) merchants from Tamil Nadu are witnessing impressive growth and have registered upto 2X increase in customer conversions in the last six months, according to Simpl – India’s foremost Checkout Network. Merchants such as The Putchi, The Amethyst Store, Kridarsh, Mizuno, Blueisland, Dailydrip and Fabusframes are among the brands from the state who are registering significantly higher sales due to Simpl’s Checkout solutions.

This assumes significance as the festive period generates the maximum sales for retailers in the country and it’s important for D2C merchants to provide a seamless checkout experience to lakhs of customers visiting their platform, particularly during this period. Through artificial intelligence-led solutions such as Simpl’s industry-first 1-Tap Checkout with pre-filled details and addresses, Checkout Suite which includes Return-to-Origin (RTO) intelligence which is a major pain point in the industry. Furthermore, Simpl’s Post Purchase Experience which provides order tracking and customer support functions helped customers build greater trust on the merchant.

Commenting on this trend, Nitya Sharma, Founder and Chief Executive Officer, Simpl, said, “The post-festive season has generated immense demand for D2C merchants from the state and it’s important to capitalise on this opportunity by providing a quick and seamless e-commerce experience to customers across the value chain and particularly at the checkout stage. As merchants’ preferred checkout partner, Simpl is at the forefront of bringing state-of-the-art AI-led solutions to increase conversions and reduce returns, which are important for the success of any online merchant. We are excited about generating up to 2X conversions for our merchants from the state and are looking to add over 5,000 merchants over the next 2-3 years from here”.

The development was shared on the sidelines of the 19th Chapter of its D2C Unlocked, a flagship community-led founders event in Coimbatore. The event registered the participation of founders of dozens of D2C brands across sectors, who engaged in discussions around building and scaling brands through knowledge sharing and collaboration. The event witnessed the participation of founders of leading D2C brands, including Khais Rahman of LRL Motors, Pritesh Asher of Juicy Chemistry, Nihal of Blue Tyga and Shivam Dang of Simpl as they share insights on the challenges and strategies for scaling D2C brands, highlighting the importance of digital innovation in today’s competitive e-commerce landscape.

According to recent projections by Redseer Strategy Consultants, the country’s e-commerce industry to surpass 10 billion shipments by FY28, growing at a minimum CAGR of 20%. With the D2C sector in India experiencing remarkable growth, and with consumers increasingly turning to online shopping platforms, Simpl’s Checkout Network stands as a cornerstone in empowering D2C brands.