The fund objective is to provide medium to long term return to policyholders through investment in equities

Coimbatore : Max Life Insurance Company Ltd. (“Max Life”/ “Company”) has announced the launch of its Pure Growth Fund , an ethical fund catering to the growing demand of customers, including Non-Resident Indians, seeking socially responsible investment avenues in the Indian market. The fund will be available with the Max Life Online Savings Plan (UIN: 104L098V05), Flexi Wealth Plus (UIN: 104L115V02) and the Flexi Wealth Advantage (UIN: 104L121V01) plans.

The Max Life Pure Growth Fund is designed to provide customers with opportunities to invest in large-cap stocks of companies that align with their values and beliefs. This new fund will not invest in companies that derive a considerable share of their income from sectors like alcoholic beverages, tobacco, certain animal produce, gambling, entertainment, banking, financial services.

Commenting on the launch, Mihir Vora, Senior Director and Chief Investment Officer at Max Life said, “With the Max Life Pure Growth Fund, we are happy to offer a socially-responsible investment option to our customers which provides an opportunity to participate in India’s growth sectors like information technology, manufacturing, pharmaceuticals. Sustainable investing in India has a solid track record as ethically-compliant benchmarks have outperformed Nifty-50 and Nifty-500 in the long term. We expect the Fund to enable customers to earn attractive returns over time.”

Linked to a customized pure-equity benchmark that invests in a portfolio of large-cap stocks, the Fund creates scope for medium to long-term wealth creation and capital appreciation for its customers. 

In line with the company’s transformational sustainability strategy, the Max Life Sustainable Equity Fund was also launched in May 2022 as a thematic offering that invests in socially responsible companies and evaluates environmental, social and governance standards as part of the investment process.