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13 Apr 2024, Edition - 3196, Saturday

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A trend setting teaser

Covai Post Network


Sibiraj starrer Maayon from the stable of Double Meaning Production becomes the first-ever Indian film to release a teaser with audio description for the visually challenged Double Meaning Productions’ Arun Mozhi Manickam has been making a name for himself in the Tamil movie industry.

The producer, who has also donned the role as a screenwriter with Maayon has now achieved something incredible. The Maayon teaser has arrived with a feature never-seen or never before experienced by the audience. It has become the first-ever Indian movie to have a teaser with an audio description for the visually challenged. The teaser was released with English subtitles on October 8. Producer Arun Mozhi Manickam says, “Maayon is a special movie for our production house of Double Meaning Production. The movie deals with a fresh and unique concept of God & Science, idol smuggling and Treasure hunt, which is something new to the Tamil film industry. So, we wanted to make sure that the movie offers something fresh and unique in every aspect. Of course, the full-length feature film will be a phenomenal experience for its spellbinding visuals, a unique story premise with promising performances by Sibiraj and others with Maestro Isaignani Ilaiyaraaja’s musical score as the icing on the cake. With the teaser, we wanted to attempt something meaningful and that’s when the idea about the audio description for the visually challenged popped up. Precisely, the idea about Audio Description happened when we screened our previous movie Psycho with Audio Description for the visually challenged people. They were really happy about our efforts and we in turn were exhilarated watching their enjoyable experience.

They all requested us to screen our forthcoming movies with audio description on first day itself. We wanted to see them excited even before viewing the full–length feature film, and hence came up with the idea of materialising it with the Maayon teaser itself”. This isn’t just a pioneering attempt to showcase Maayon as the first ever Indian movie to have the teaser with AD, but also an effort to make others follow.

The teaser wasreleased with AD option on October 8, 2021.

The AD has been provided by Dr.Inspiring Elango.the only visually challenged voice- over artiste and a much sought after motivational speaker.

The teaser was launched on Thursday, in a special way by inviting visually challenged individuals to the cinema hall. “Besides, we are
also planning to host a contest of getting fervent film buffs involved by letting them give audio descriptions for the trailer, and the selected winner will be offered an opportunity to perform AD for the teaser. We have few more surprises of the same paradigm for the full-length theatrical version as well”,adds Manickam.

Tanya Ravichandran is the love interest of Sibiraj.. The movie is directed by Kishore N. Ram Prasad has handled cinematography and Isaignani Ilaiyaraaja has composed the music. The others in the star cast include K.S. Ravikumar, Radha Ravi, Bucks, Hareesh Peradi and a few other prominent actors.

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