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28 May 2020, Edition - 1780, Thursday

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Here’s why Amazon is asking its delivery drivers to take selfies


Selfies have become a common mode of capturing memories these days. Owing to the availability of smartphones with powerful front cameras, the trend of capturing selfies has become far more prevalent than it was ever before. While the world is using selfies for making memories or as authenticating tool for gaining access to their smartphones, Amazon has found a different use for them…selfies…that is.

Amazon reportedly is asking its delivery drivers to take selfies. In case you are wondering, no it’s not creating a scrap-book out of those selfies. But the company is using those selfies so that it can verify that its delivery drivers are who they say they are. Point being, the Seattle headquartered e-retail giant is asking its drivers to capture selfies so that it can avoid frauds.

The company in a statement to The Verge confirmed that it was asking drivers who are a part of its Flex program to click selfies to reduce fraud. The new requirement appeared as a message on the Amazon Flex app, which notified drivers to click a selfie before continuing work. The company, however, urged its drivers “not take a selfie while driving,” the publication reported.

The move is aimed at preventing multiple drivers from sharing the same Amazon Flex account. It is also aimed at screening out anyone who is not authorised to make deliveries, such as criminals or thieves, from delivering packages to the customers’ homes, the report noted.

It is worth noting that the development applies to the Amazon Flex drivers, who have flexible working hours and earn between $18 (Rs 1,250 approx) to $25 (Rs 1,700 approx) for delivering packages for the company, in the US.

Separately, Amazon and Google have decided to end their over-a-year-long fight. As a part of their peace agreement, YouTube app would be available on the Amazon’s Fire TV devices and and Fire TV Edition smart TVs and the Amazon Prime Video app would add Chromecast support and it would be available on Android TVs. In addition to this, the YouTube TV and YouTube Kids apps will also be available on Amazon Fire TV later this year.

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