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28 Feb 2021, Edition - 2056, Sunday

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Sennheiser wants to sell its consumer audio business



Sennheiser on Tuesday announced that it is looking for a partner to invest in its Consumer business. The company’s consumer business focuses on headphones of all types whereas its other businesses consist of professional audio products including studio microphones, amplifiers, and more. Sennheiser has said that it wants to focus on its professional business and aims to secure partnerships for its consumer business.

“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics. In all of these areas, we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles and market dynamics,” says Andreas Sennheiser, Co-CEO of Sennheiser said in an official statement released by the company. “To be best able to exploit the potential in each of these markets, we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business,” adds Daniel Sennheiser, Co-CEO of Sennheiser.

Sennheiser is looking for a partner that would invest in its consumer business that makes headphones, soundbars. The company plans to independently invest in its sound competence as well as in its market presence and visibility.

“Our products are known for the best sound and for delivering a unique sound experience. These crucial aspects are at the heart of the purchasing decision for our customers in the Premium Headphones, Enhanced Hearing, Audiophile and Soundbars segments,” explains Daniel Sennheiser, Co-CEO. “These are the strengths that we want to work with a partner to build upon.”

The audio-giant has said that it is in talks with potential partners but the public wants the company to find a taker in Google.

“All business units are to emerge strengthened from the planned repositioning. With a strong partner at our side to invest in our Consumer business, we will be even better equipped to play to our strengths and to continue to bring the benefit of these strengths to our customers,” says Daniel Sennheiser.

“For over 75 years, Sennheiser has stood for excellent technology and unique audio experiences. In doing so, we always focus on the needs of our customers. And we will continue to do so in the future,” Andreas Sennheiser said in a statement.

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