Croma has recently announced the launch of its ‘Gadgets of Desire’ store, a first-of-its-kind premium format store, with the opening of the standalone store in Delhi. The ‘Gadgets of Desire’ is said to hosts a curated range of innovative as well as unique tech products which are a perfect fit for all of today’s gadget-loving and digital-savvy customers. Gadgets of Desire store’s unique interactive touch-based experience zone lets customers experience more than 70 speakers with just a touch. There is also an exclusive IOT (Internet of Things) zone that allows the customers to an experience of the entire IOT ecosystem.

That being said, the first ‘Gadgets of Desire’ store has been opened in Green Park, Delhi which is designed to be compact when compared to the regular Croma megastores. On the other hand, the store will offer customers the entire range as well as capabilities of a full-fledged Croma store with the help of the ‘Wider-than-store’ service. ‘Wider-than-store’ is Croma’s omni-channel capability which allows customers to browse, view as well as find those products that are not on display while also allowing them to complete a purchase of any particular product on the spot. The standalone ‘Gadgets of Desire’ store which has opened in Delhi follows all the other 27 shop-in-shop Gadgets of Desire zones which are already present across India.

“Croma has always been a customer-centric retail company. Croma, Gadgets of Desire, is an attempt to come closer to the customers and become a go-to destination for everything in electronics! The new store format, is a small neighborhood store that is a totem of the full-fledged Croma store and gives customers a gateway to the entire range of Croma’s electronics,” said Mr. Ritesh Ghosal, CMO, Croma.