If February 14 is the official day of love and romance, one of the leading matrimonial websites has decided to celebrate the magic of marriage on April 14.

Matrimony Day is an initiative of BharatMatrimony, which will celebrate its 16th year of existence, and in style. A press release from the organization has announced that the web portal will organize contests for individuals who found their life partners on this website. Couples will be entitled to a plethora of offers too.

Speaking on the importance of Matrimony Day, Murugavel Janakiraman, founder and Managing Director of Matrimony.com says, “A special day is necessary to celebrate the joys of the most enduring of all relationships. Matrimony Day also provides an opportunity for couples to understand and appreciate the rich Indian marriage traditions, which brings together not just two people, but two families.”