Athulya Senior Care, a leading provider of senior living solutions, is proud to announce its unique initiative in commemoration of International Day for Older Persons. In a bid to raise awareness about the importance of caring for our elderly population, Athulya launched a striking awareness campaign that saw messages displayed on traffic crossings across the city.

International Day for Older Persons, celebrated annually on October 1st, serves as an opportunity to recognize the contributions of older adults to society and to address the challenges they face. Athulya Senior Care has taken this opportunity to create a powerful visual reminder that caring for our older generation is a shared responsibility.

The campaign, titled “Caring For A Senior” featured messages and imagery that emphasize the significance of providing love, support, and respect to the elderly. These messages were prominently displayed at busy traffic crossings throughout the city, ensuring that they reached a wide audience.

“Older persons are an invaluable part of our society, and it is our collective duty to ensure their well-being and happiness,” said Ms Krishna Kavya J , Co Founder & Director Marketing , Athulya Senior Care. “Through this innovative campaign, we aim to remind everyone of the importance of caring for our elders and treating them with the dignity and respect they deserve.”

Athulya Senior Care invites the community to join in this important initiative by sharing photos and messages from the campaign on social media using the hashtag #CareForASenior. By doing so, individuals can help spread the message of elder care and inspire others to take action in their own communities.

The campaign launch took place on ground on October 1st, 2023, and will run a social media campaign throughout the month, raising awareness by the powerful messages displayed at traffic crossings. Athulya Senior Care hopes that this initiative will spark conversations and encourage individuals and organizations to prioritize the well-being of older persons.

Athulya Senior Care is a renowned provider of senior care and assisted living facility committed to enhancing the quality of life for older adults. With a range of senior living options, including independent living, assisted living, and memory care, Athulya creates comfortable and nurturing environments where seniors can thrive. The organization is dedicated to promoting respect, dignity, and compassion for older persons.