The Arya Vaidya Pharmacy (Coimbatore) Ltd. (AVP), a leading Ayurveda Company and a stalwart in the domain of authentic Ayurveda, research & services, turned a new leaf by launching its new Consumer Business Division. The division will develop and market Ayurveda-based products for consumers, focusing on wellness, immunity, skin care and pain relief.

“We are excited to promote our new Consumer Business Division and bring the benefits of Ayurveda to a wider audience,” said Shri Devidas Varier, Managing Director, The Arya Vaidya Pharmacy, Coimbatore Ltd, inaugurating the official launch. The launch event witnessed the presence of Sri Krishnadas Varier, Executive Director, Sri Vipin Vijay, CEO, Sri Ankur Jain, Vice President – Consumer Business Division, and other distinguished members of the AVP family.

“We believe that Ayurveda has the power to help people live healthier, happier lives. We are committed to making our mentor Late Sri Krishnakumar Jis vision of “Ayurveda Everyday” a reality by developing innovative products that make it easy for people to experience the benefits of authentic Ayurveda daily”, says Vipin Vijay.

AVP’s Consumer Business Division will initially launch a line of 12 wellness products that address immunity, pain relief, skin, face, hair care and digestive problems. The unveiling of these products took place at the launch event today, hosted at The AVP Campus in Coimbatore, emphasizing the traditional and cultural heritage of AVP through the core concepts of Vidya, Vaidya, Vidhi.