In order to offer easier option to order products, particularly to those in apartments, Onlystaples.com, an e-commerce platform has launched a new concept, Assisted Shopping Kiosk (ASK).

Claimed to be first of its kind, there will be a permanent kiosk in an apartment which will act as an assistant for every household’s spending needs, the company CEO and Director, Rajesh Keerthi told reporters here.

By ordering through ASK, the customers can save a minimum 10 per cent on their purchase and even save the time and energy for they need not visit the shops for every small need, he said.

Stating that the company is ready to supply “pin to plane”, Rajesh said that it has tie ups with leading retail brands for groceries, organic products, consumer durables, apparels, caterers and automobiles.

In the first phase, ASK will be launched in 150 apartments in and around the city and then move on to Chennai and Bengaluru, Rajesh said.

The advantage for the retail players was the accesses they receive to the more than 15,000 ASK households in the city and for buyers, the retailers will provide exclusive discounts and special services for the ASK customer, he said.

The company will focus on middle class and lower income class customers unlike other online brands that target mostly the upper middle class customers, he added.