Coimbatore : Tata Digital, in association with Tata AIA Life Insurance, has introduced a comprehensive range of life insurance products on its platform, Tata Neu. This strategic move reinforces Tata Neu’s position as a one-stop-shop for customers’ financial needs.Leveraging Tata Neu’s digital capabilities, users can now seamlessly access a wide range of Tata AIA’s life insurance solutions tailored to their specific requirements. Term life insurance solutions such as Maha Raksha Supreme Select with pre-approved sum assured of up to INR 2 crore, can now be purchased in a few clicks .Wealth creation plans wherein customers can choose from over 10 Tata AIA equity funds. Notably, these funds have outperformed their benchmark over multiple time periods. Customers can do multiple fund switches without incurring any charges.Other products available includeFortune Guarantee Pensionwhichtakes care of guaranteed income for lifepost-retirement.To enhance the attractiveness of the offering further, Tata Neu isproviding up to 2% discount to customers using the Tata Neu HDFC Bankcredit card for payments, in addition to discounts for Tata Group employees. Customers can also earn NeuCoinsas part of the loyalty benefits available with these products, which can be redeemed for shoppingacrossthe Tata Neu ecosystem. The purchase process has been streamlined for maximum convenience, allowing customers to buy a policy in just three clicks. Policy documents are issued instantaneously and sent via email within seconds. AmreeshKher, Chief Business Officer, Insurance, Tata Digital, expressing his enthusiasm for the collaboration, said, “Our partnership with Tata AIA Life Insurance marks a significant milestone for financial services on Tata Neu. The incredible response that we have seen in the first few daysis a testament to the demand for accessible, affordable, and top-tier life insurance solutions. We’re empowering our customers to protect their assets and build wealth in a convenient and secure manner. Tata Neu’s user-friendly platform and digital capabilities provide the perfect channel to reach a wide range of customers and offer them tailored solutions that meet their specific needs.”

Basha Jeelani, President &Chief Distribution Officer–Alternate & Emerging Channels, Tata AIA added, “We are delighted to have our consumer centric solutions available on the Tata Neu app. This will enable us tomake life insurance easily accessible to today’s digital nativeconsumers through their preferred shoppingplatform, Tata Neu.We are committed to offeringnew age financial protection and wealth accumulation opportunitiestoTata Neu’s consumers, thereby empowering them to live fikar-free.”